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MASSAGE Magazine’s “30 on 30 – Massage Experts” Article

August 11, 2015 by Ariana Vincent, CEO of the Ariana Institute

MASSAGE Magazine’s recent article, “30 on 30: Massage Experts on 30 Years of Massage Therapy,” featured Ariana Vincent, L.M.T., M.T.I., B.C.T.M.B. The article highlights the experiences, impressions and opinions  of massage experts, therapists and educators about the massage profession’s evolution over three decades.

Visit: to view the online article.

MASSAGE Magazine covers


In the article, Ariana shared the following, “I began practicing massage 34 years ago and began teaching 16 years ago. I now teach over 33 continuing education (CE) courses through the Ariana Institute. In 1982, I trained to become a massage therapist. In 1999, I changed course after nearly two decades of practicing massage when I obtained my certification as a Massage Therapy Instructor and CE provider.

I was the inducted into the Massage Therapy Hall of Fame in 2013. I was chosen by the Alliance for Massage Therapy Education as a 2015 Educator of the Year, in the continuing education category. I am honored to be recognized by my colleagues in the massage community.”

For more information about Ariana Vincent and the Ariana Institute, please visit and register for online and hands-on continuing education classes.

The Ariana Institute’s Advanced Massage Therapy Techniques Manual and CE Courses

July 23, 2015 by Ariana Vincent, CEO of the Ariana Institute

The Ariana Institute for Wellness Education offers an outstanding resource for those interested in advanced massage therapy techniques, featuring topics that include Sports Massage, CranioSacral Therapy, Chair Massage, Addiction Recovery and Therapeutic Massage.

The Ariana Institute’s Advanced Massage Therapy Techniques Manual is part of a series of massage manuals that are designed to help deepen the knowledge and understanding of current massage therapists and introduce new, upcoming massage therapists to the world of massage and bodywork. To order your copies of the Ariana Institute’s Advanced Massage Therapy Techniques Manual visit

This manual incorporates detailed protocol descriptions, high definition instructional photos, links to the Ariana Institute’s online instructional videos demonstrating a wide variety of techniques, marketing and practice building strategies, and resources for advanced learning to encourage a comprehensive understanding of therapy modalities that can be offered in a massage practice.

The Ariana Institute’s therapy manual series has been over 16 years in the making and is a monumental achievement for the Ariana Institute.  The Advanced Massage Therapy Techniques Manual is a perfect source of deep study for massage therapists and those seeking to further cultivate their practices and expand their understanding of advanced massage therapy techniques!


Here is the foreword to the Ariana Institute’s Advanced Massage Therapy Techniques Manual by Michael Laird McIver, Certified Advanced Rolfer, MTI, and CE Provider.

The field of massage therapy and bodywork is growing and flourishing throughout the United States. The number of hands-on, touching modalities has exponentially expanded. People across the country now regard massage as an integral part of their personal path toward wellness and vitality.

In Texas, well over 30,000 people have become licensed massage therapists. As the number of practitioners has grown and as their skills have matured, there has been an increasing demand for continuing training at more advanced levels. Most states that license massage therapists require regular continuing education. Leading lights in the world of massage training include James Waslaski, Whitney Lowe and Dr. Ben Benjamin. These teachers present at major massage conventions and produce articles for massage publications as they work to develop and refine the art and practice of massage. They are massage therapy stars.

In Austin, Texas, there is a rising star who is well known and beloved in the thriving massage community of this exciting, creative city. Ariana Vincent has been a professional massage therapist for over 30 years and a licensed massage instructor for over 14 years. She has taught advanced massage techniques and styles to thousands of massage therapists nationwide. Already honored as a Pioneer of Massage, she was inducted in the World Massage Festival’s Massage Therapy Hall of Fame in 2013. Throughout her career, Ariana has been a strong voice for professionalism and ethics in the practice of massage therapy.

I am grateful to have been asked to write this foreword for the Ariana Institute’s Advanced Massage Therapy Techniques Manual, one of eight professional massage manuals published by the Ariana Institute, a school that is dedicated to teaching massage techniques to thousands of massage therapists across the country. Techniques presented in this manual include sports massage, CranioSacral therapy, chair massage, and a well-researched section on the value of therapeutic massage in the process of recovery from addiction.

The proliferation of gyms, jogging trails, soccer fields, home exercise equipment, and hotel exercise facilities attest to a growing interest in physical well being. This fitness boom has its pitfalls that are becoming epidemic. This is evident in the number of yoga injuries, chronic pain from uncoordinated jogging, muscle strain and joint injuries from lifting weights incorrectly and injuries related to undertraining prior to athletic events. This has been a windfall for massage professionals who specialize in sports massage. In this section of the Advanced Therapy Techniques Manual, Ariana discusses the long history of sports massage and then teaches a variety of useful techniques, benefits and contraindications. Each of her online massage courses includes a high definition video in which Ariana expertly demonstrates each technique. Together, the manual and the videos are powerful teaching tools.

The next section of this manual deals with the subtle practice of CranioSacral Massage Therapy. First explored by the pioneering work of Dr. William Sutherland, D.O., CranioSacral Therapy examines the delicate pulsation and movement of the cranial bones and the transmission of movement through the cranial and spinal membranes that enfold the brain, spinal cord, and nerve roots, which contain the cerebrospinal fluid. In a balanced body, the cranial bones move subtly, the spine extends, the sacrum gently rocks, and these rhythmic motions circulate the cerebrospinal fluid to nourish the central nervous system. The appropriate function of this deep, internal system is reflected in emotional and psychological as well as physiological health. This chapter explores the work and teaching of Dr. John Upledger, D.O., the modern-day innovator of a simplified system of CranioSacral Therapy.

The chapter on chair massage is especially useful. This form of massage is becoming more and more popular as increased awareness of the value of massage therapy permeates our culture. A 15-minute chair massage is a quick and easy way to let go of some of the buildup of daily stress we all experience, and is convenient for people who don’t have time for a full body massage. Any massage therapist who studies this section and the accompanying video will easily be able to begin a flourishing and lucrative chair massage practice. Her suggestions on choosing and buying a top-quality massage chair ensure a successful launch into the world of corporate chair massage. In Houston, large companies with thousands of employees, like Chevron and Shell, regularly employ chair massage therapists, as do many natural food stores like Whole Foods Market.

Included in all her teaching of the many massage techniques Ariana has mastered are thoughtful and sensitive suggestions about the art of massage therapy beyond the hands-on technique and application. These include ideas about preparing an inviting and professional office, meeting and greeting clients, the cultivation of good active listening skills and attuning to the energy and needs of one’s client before, and during, the massage. These are skills we all need to practice, and are evidence of Ariana’s professional competence and mastery shaped by decades of excellence. Ariana is sharing her wealth of knowledge gained during a long and successful career.

This clarity and caring is especially evident in Ariana’s chapter on the value of therapeutic massage in the treatment of addiction and recovery. The value of using loving, holistic and gentle healing touch to assist individuals in their struggle to free themselves from substance addictions has only recently been researched and understood. Removing the substance that an addict craves to mask his or her pain leaves him or her to face withdrawal, anger, frustration, stress and the need to detoxify in order to cleanse the body of residual toxins.

Massage therapy can soothe and facilitate the slow process of healing from addiction. In addition, eating disorders and depression can also be treated, and recovery assisted, by caring massage. I found Ariana’s sensitive writing and her compilation of relevant articles on addiction and recovery to be fascinating and informative. I believe that addiction specialists and recovery centers have only just begun to understand the value of massage therapy in the process of recovery and that Ariana Vincent’s work in this area is timely and vital as more and more people face their addiction challenges and their hope for recovery.

The Ariana Institute’s Advanced Massage Therapy Techniques Manual is a valuable addition to the library of any dedicated massage professional. Ariana has distilled expertise gained through over thirty years of hand-on experience and teaching into a tool that can enhance the technique and knowledge of all massage therapists. Her concise writing, excellent teaching videos and her grace and passion for her craft are all wonderful contributions for aspiring massage therapists who wish to hone their skills to a finer edge.

The Ariana Institute’s video introduction for the Sports Massage, Addiction Recovery and Therapeutic Massage, CranioSacral Therapy, and Chair Massage CE courses can be accessed below or on the Ariana Institute’s YouTube Channel at

To order your copies of the Ariana Institute’s Advanced Massage Therapy Techniques Manual visit

For additional information about the Ariana Institute and to register for online continuing education courses visit


The 2015 World Massage Festival

July 21, 2015 by Ariana Vincent, CEO of the Ariana Institute

11770274_10153529605366663_95743138_o Ariana Vincent in the Hall of Fame Booth at the 2015 World Massage Festival

The 2015 World Massage Festival was a profound and meaningful experience. It was held in Michigan City, Indiana about four hours by plane and bus from my home in Austin. Friendships were deepened, minds were expanded and fun was had. I was honored to be invited to give my acceptance speech for the World Massage Hall of Fame award I received in 2013. Here is link to photos from the World Massage Festival:

World Massage Festival The World Massage Festival Hall of Fame Honorees

The continuing education classes that I attended at the World Massage Festival included:

  • Morally Bound, Ethically Sound – Instructor: Leena Guptha
  • Healing Hands – Native American Energy Work – Instructor: Jenny Ray
  • The Mystery of Pain – Instructor: Doug Nelson
  • Intro to Massage Therapy and Breast Cancer – Instructor: Eeris Kallil
  • Marketing, Advertising and Promotion – Instructor: Vivian Madison-Mahoney

Leena Guptha, Ariana Vincent and Donna Sarvello

In Leena Guptha’s class, Morally Bound, Ethically Sound, we discussed the difference between ethics and morals (morals are the principles on which one’s judgments of right and wrong are based and ethics are the principles of right conduct) and the Jungian shadow: “Knowing your own darkness is the best method for dealing with the darkness of others.” -Carl Jung. Then we watched a clip from the movie Spider Man, starring Willem Dafoe as the Green Goblin. We saw the mirror scene where the alter ego kills off the board of directors and he becomes the Green Goblin, which becomes the personification of his alter ego. We followed this with some exercises in dyads and triads where we discussed ethical issues and our suggested resolutions to those issues. This was followed by a lively discussion about Lance Armstrong’s trial regarding steroid abuse. We concluded with a discussion about the conscious vs. the subconscious and we talked about ways to access the subconscious through mediation, music, breathing, massage, and being quiet. Leena conclude the class by sharing that we can manifest our destiny by aligning these two things (the conscious and the subconscious). It was an especially wonderful experience for me since I teach an ethics class through the Ariana Institute and have served on several ethics boards. Ethics is a subject that is near and dear to my heart and I’m deeply grateful to Leena Guptha for including me in her class and also for presenting the material so intelligently in a heart-filled, caring way.

Diane Pineault, Jenny Ray and Ariana Vincent

Healing Hands – Native American Energy Work – Instructor: Jenny Ray

Participating in Jenny Ray’s Healing Hands – Native American Energy Work class was a powerful and transforming experience. The minute I walked into the room I felt as if I’d been transported to a sacred and holy place imbued with a dynamic and refined energy coming down from many generations of healers. There was a colorful altar in the center of the room and it contained items that paid homage to the four elements (earth, air, fire and water) and it was aligned with the four directions. In this altar there was a lovely shell filled with sage and other elements of the earth. There were points during the ceremony when Jenny burned the sage and the fragrance wafted through the atmosphere magnifying the flow of energy and purifying the space. One of the most powerful moments of the ceremony was when Jenny invited us to stand in a circle and sing some sacred chants from her Native American tradition. The energy that evolved from that experience connected us all in a way that served to bring the group together and honor the heritage that had been passed down from the elders. As we grew more connected though chanting, Jenny and her partner, Janelle Lakman, went to each person individually and offered an initiation that included drawing sacred symbols on our hands with the tips of her fingers. When she came to me and offered this initiation, it was so strong and powerful that I took a quick breath inward and swayed backwards. I felt a dynamic shift occur. Then Janelle came a few steps behind Jenny and drew symbols on our right arms, one person at a time, that felt like four lightening bolts with two dots in the middle. It impressed me that this group initiation was individualized for each person and it also connected the community of participants at the same time. I knew I would never be the same. After the initiation ceremony, which was quite an honor, we began working in dyads or triads. I was blessed to be paired with a lovely and highly evolved woman from Windsor, Ontario whose name is Diane Pineault. We each had an opportunity to give and an opportunity to receive a Healing Hands Energy Medicine session that included laying our hands on the person who was supine and ready to receive. Both Denise and I honored the majesty of the moment and felt tremendously grateful to be blessed by this sacred experience. A visualization that came to me during my session with Denise was of me reclining peacefully on a giant, soft, emerald green lily pad, surrounded by cobalt blue water, with a gorgeous pink sky overhead. Jenny Ray concluded the Healing Hands experience by dismantling the altar in a very mindful and sacred way as she explained what was to be done with each item on the altar. Diane, my wonderful partner, gifted me with a magnificent 7 inch feather that had been blessed and wrapped with a leather string at the bottom and it also had an earth-toned bead attached to it. This feather will be a constant reminder of the transformation that I experienced in this Healing Hands class with Jenny Ray as well as a reminder of the power of the human spirit to accept healing energy via the transmission of energy that comes when we touch one another in a mindful, loving and sacred way.  I was especially interested in participating in this course since I have written a massage manual, “Mind Body Therapies” that focuses on energy medicine and I teach several energy based classes through the Ariana Institute. The memories of being in Jenny’s class will always be a reminder of the interconnectedness of mind, body, spirit and of our place in the natural world that blesses us and surrounds us with a powerful loving energy that we can tune into and utilize for the highest good of all.

Ariana Vincent and Doug Nelson

The Mystery of Pain – Instructor: Doug Nelson

In Doug Nelson’s class, The Mystery of Pain – Implications for Musculoskeletal Treatment, the focus was on being cautious and reasoned. Doug presented information on neuroscience; three common mistakes (1) oversimplifying very complex processes, (2) claiming scientific authority in a field that has been suspect by traditional medicine, and (3) forgetting to value a long history on one’s own. He then presented information on the cost of treating pain. We learned that the cost of treating pain is greater that the cost of treating cancer, heart disease, and diabetes COMBINED! The estimates are between 5 and 6 billion dollars a year. He also presented interesting data that shows that one in 2,500 x-rays is actually useful. He shared a definition of pain as, “An unpleasant sensory and emotional experience associated with acute or potential tissue damager or described in terms of such damage.” This was followed by the four processes of pain: transduction, transmission, modulation and perception. Our next topic was central sensitization using examples of migraines and fibromyalgia (they affect the central nervous system). We moved on to the “Brain’s Best Guest” theory of perception; an example of which would be phantom pain. Then we concluded with questions that patients want answers to: What is wrong?, How long will it take?, What can I do?, and What can you do? Taking this course from Doug Nelson was especially interesting for me since I had heard so many wonderful things about Doug from my friend Phyllis Baker. It was very meaningful for me to be honored to expand my knowledge regarding pain management in Doug’s class, especially since this focus is dear to me. The Ariana Institute offers a continuing education course in pain management and we included a chapter on pain management in The Ariana Institute’s Medical Massage Manual. It is a subject that is of supreme importance to massage therapists and to the broader community. I am reminded of a quote by Khalil Gibran, “Your pain is the breaking of the shell that encloses your understanding.” 

Eeris Kallil and Ariana Vincent

Intro to Massage Therapy and Breast Cancer – Instructor: Eeris Kallil

Eeris Kallil is such a fascinating person. We’ve heard about each other for many years and it was do nice to connect as part of the World Massage Festival family during the 10th year celebration of the Festival. During Eeris’ class, we discussed the safety of massage therapy for cancer patients, how massage benefits cancer patients, how cancer spreads, the anatomy of the female breast, signs of breast cancer, biopsies, pathology, staging, treatment options, reconstructive surgery, radiation, chemotherapy, hormonal treatment, the lymphatic system, steps for healing, what not to say, positive affirmations, contraindications and safety guidelines, lymphedema, complications and protocol after surgery, pressure guidelines, and resources for advanced study. It was a fascinating and well-thought-out introduction into the oncology specialization related to breast cancer. The cognitive portion was followed by a helpful demonstration of breast massage. Eerris’ class was especially meaningful to me since I include a chapter on “Soothing PTSD and Trauma” in The Ariana Institute’s Mind Body Therapy Manual. I’ve participated in oncology massage classes taught by Tracy Walton and Sat Siri Sumler that helped prepare me for Eeris’ class; however, I will have to admit that this is a deep and profound specialization in the massage community and I feel I still have a lot to learn. It was so beautiful that this class help expand my knowledge in such a meaningful way so I can better serve the oncology community once I have an opportunity to participate in additional hands-on classes.

Vivian Madison Mahoney and Ariana Vincent

Marketing, Advertising and Promotion – Instructor: Vivian Madison-Mahoney

During Vivian Madison-Mahoney’s Marketing, Advertising and Promotion class we were introduced to important concepts for business success. Her passion for the subject was evident in the breath and depth of the materials that she has designed and developed over the course of her expansive career. She included power point presentation, course handouts, a very comprehensive and complete course notebook, DVDs, and packages of high-quality learning systems. I was very impressed. Vivian began the class with a warm welcome and an overview of the class and then she offered the participants had an opportunity to share marketing techniques that worked for them. Students shared the following techniques:, branding give-away products, using “Wheel of Fortune” give-a-ways, webinars, Yelp, websites & Search Engine Optimization, Mail Chimp, Sending group texts using Business Texter or GoSMS, using online schedulers to market, sending thank you notes for referrals that include a discount card, using the internet and seeing Google as our friend, online answering services like SecureUs, and business cards. After our group sharing, Vivian shared some of her experience in the massage profession. In 1984 she worked for a chiropractor for $4 an hour, then she went to massage school in the evenings, then she made $10 an hour doing massage at the office of chiropractor in Lakeland, Florida. Then she presented Marketing Ideas, Social Strategies and Building Your Business. There are three way to grow a business: increase the number of customers, increase the frequency of client visits, and increase the fee for services. One tip that Vivian shared that I felt was particularly meaningful was, “Don’t build a business, build a reputation and your business builds itself.” Another tip was to go to the website and download information on building a business. She talked about niche marketing and the importance of  identify your niche by figuring out which groups of prospective clients you get your very best results for and go after them exclusively. She offered an opportunity to win a door prize that consisted of a very comprehensive marketing program that she had developed during her many years in the massage profession. I was impressed with her generosity. She concluded by saying, “Don’t be afraid to take your goals and dreams and plans to the TOP!” I felt especially blessed to be included in Vivian’s informative marketing class. The Ariana Institute offers an online and on-site Marketing and Practice Building continuing education class and we have written a manual, The Ariana Institute’s Marketing and Practice Building Manual; however, even though I’ve been somewhat immersed in marketing for my entire 33 year career, I am always open to new material, new insights and new marketing tips. I came away from Vivian’s class renewed with energy to experience some fresh, new marketing techniques. I was honored to be learning from a premiere marketing master. I wish Vivian the very best that life has to offer in all she does. She’s an amazing person and I admire her very much.

Diane Pineault and Ariana Vincent

Ariana Vincent’s Acceptance Speech – World Massage Festival Hall of Fame

Ariana Vincent’s acceptance speech can be viewed below or on the Ariana Institute’s YouTube Channel at Additionally, the speech has also been transcribed below.

Ariana Vincent’s World Massage Festival Hall of Fame Speech

It is a pleasure to be here with you all today celebrating the 10th anniversary of the World Massage Festival. I am honored to be in the community of friends, colleagues and kindred spirits.

I would like to thank everyone involved in helping me on my path to becoming a member of the World Massage Festival Hall of Fame, including Mike Hinkle and Cindy Michaels, my family, my wonderful team at the Ariana Institute, my mentors, and my incredible clients and students.

I am very humbled to be in such illustrious company; I never thought I would be awarded such an honor. Being included in the World Massage Festival Hall of Fame is something I never even imagined possible back in 1979, as a college senior who had a part-time job at a small health food store called SaferWay, which is now Whole Foods. But it was in that transformational environment that I began learning about the importance of caring for our bodies, minds and spirits.

That shift in focus from the allopathic approach to healing to a more inclusive perspective lead to a career that began in 1982 with the Family Wellness and Resource Center. There I began training to become a professional massage therapist, and as a result, I was fortunate to have become part of the first group of massage therapists to be licensed in Texas in 1986.

In 1999 I saw an opportunity to change course after nearly two decades of studying and practicing massage therapy. I obtained my certification as a massage therapy instructor and continuing education provider in order to teach continuing education classes for massage therapists and began forming the Ariana Institute for Wellness Education.

I am proud to be part of a health care system that has grown and evolved over the years to become the respected profession it is today. The changes that I have seen during the course of my career have been remarkable. It seems that a veil is lifting and our culture as a whole is beginning to see massage therapy in its true light. We as a society are deepening our respect and appreciation for  massage therapy. I am grateful to have found my vehicle for serving the world via the broad, expansive conduit of the massage therapy profession.

But it wasn’t just my talents as a massage therapist and massage therapy educator that made success possible for me and for the Ariana Institute; I wouldn’t be standing here in front of you today without the support of many people.

I would specifically like to thank the following individuals:

Michael McIver for believing in me and for helping me make my dreams come true on every level imaginable.

Nicole Nelson for her excellent service as operations director and editorial manager of the Ariana Institute.

Chelsea Horton for her cheerful support as operations manager of the Ariana Institute in 2015.

Sean Patrick Harkins for being a constant source of strength, knowledge, and inspiration during his association with the Ariana Institute as our project manager.

Ashley Horton for her service as operations manager of the Ariana Institute from 2013 to 2014.

Wes Fletcher, Adam Shaw and Newton Paskin for their insightful marketing support.

Ryan Hoyme for his dedication to the massage community, his expansive knowledge of massage, and his generosity in sharing his wisdom.

David Lauterstein for sharing his abundant knowledge of deep massage with me and for being a beacon of integrity and excellence in the massage community.

Zaara Raza for the myriad of things you have done to help the Ariana Institute be the success it is today.

The Richardson Family – Mike, James and Mike, Jr. – for their unconditional love and steadfast belief in me and for always having my best interest at heart in every moment.

Donna Sarvello for being a guiding light through the National Certification Board processes and for her kind, courteous, and professional manner.

I would also like to thank everyone else in my life who made this moment possible for me. I acknowledge the countless everyday sacrifices those who have supported me have made on my behalf and on behalf of the Ariana Institute.

I couldn’t have done it without the contributions that each and every one of you have made to the ongoing evolution of the massage profession and, on a more personal level, to me and the career that I am honored to be a part of.

Looking back on my career as a nationally certified massage therapy instructor and licensed massage therapist, I attribute much of my success to being resilient in the face of obstacles, surrounding myself with supportive motivational peers, and keeping a positive perspective.

With that in mind, I leave you with a quote that I love to share at the end of my continuing education courses: “Remember to focus on the healing power of touch and the importance of its presence in our lives and in the lives of those we touch.”

Thank you all again and again. Being honored as a member of the World Massage Festival Hall of Fame means the world to me. Your kindness is deeply appreciated and will long be remembered.

(I was holding a feather) You may be wondering why I’m holding this feather. It was a gift from my Jenny Ray Healing Hands class partner, Diane Pineault. This is a reminder that body, mind and spirit are inseparable and that love is who we are. My love continue to live in your hearts and may everything you do be infused with love.


To register for Continuing Education Classes offered by the Ariana Institute, visit


The Ariana Institute Proudly Presents Techniques in the Spa World, 2nd Edition

July 13, 2015 by Ariana Vincent, CEO of the Ariana Institute

The Ariana Institute for Wellness Education is incredibly excited to present a new edition of the Ariana Institute’s Techniques in the Spa World Manual. This manual is part of a series of massage manuals that are designed to help deepen the knowledge and understanding of current massage therapists and introduce new, upcoming massage therapists to the world of massage and bodywork.

This series has been over 16 years in the making and is a monumental achievement for the Ariana Institute. The Techniques in the Spa World Manual, Second Edition covers a variety of topics related to the history, preparation and administration of spa massage modalities, including:

* Aromatherapy for Massage and Bodywork

* Ayurvedic Massage

* Couples Massage

* Hot and Cold Stone Massage

* Spa Techniques-Exfoliation and Body Wraps

The Spa World Manual incorporates detailed protocol descriptions, high definition instructional photos, links to the Ariana Institute’s online instructional videos demonstrating spa techniques, marketing and practice building strategies, and resources for advanced learning to encourage a comprehensive understanding of massage modalities that can be offered in a spa environment.

Spa Techniques BookCoverPreview

This manual is perfect for spa professionals, spa owners, and massage therapy students as a source of deep study to further cultivate and expand their practices. It is also valuable for people who are interested in visiting spas and learning more about services offered.

The Ariana Institute’s video introduction to the Spa Techniques CE course can be accessed on the Ariana Institute’s YouTube Channel at

Thank you for sharing our excitement in these new developments for the Ariana Institute – we look forward to continue sharing our passion and knowledge with you.



Ariana Vincent is a Nationally Certified Massage Therapy Instructor whose classes are accepted throughout the United States. She was awarded the 2015 CE Provider of the Year Award by the Alliance for Massage Therapy Education. Ariana is a Massage Therapy Hall of Fame Honoree and the author of 7 massage manuals available on Amazon.

Here is the foreword for the Ariana Institute’s Techniques in the Spa World Manual, Second Edition by Carol Holguin, MC, CMT.

When Ariana asked me to write the foreword for this manual, I was thrilled!  

I first met Ariana eight years ago, when I interviewed her for a massage therapist position at Spa Django at the Hyatt Regency Lost Pines. As a massage therapist myself, I am very particular when it comes to hiring therapists. Ariana surpassed every expectation I had of the ideal practitioner. She was highly skilled in numerous modalities and confident in her ability to provide excellent service in a timely manner. Her presence was calm and welcoming, and she understood the challenges of working in a busy spa. And when I felt her massage, wow! I hired her that day and we enjoyed working together for several months before I transferred to another of Hyatt’s resort spa properties.  

In addition to our time at Spa Django, I have also had the opportunity of utilizing Ariana’s educational resources. I contacted the Ariana Institute a few years ago, as I was a spa director looking for a way to offer relevant training to my therapists that would fulfill their required continuing education hours. The Spa World and Body Wraps course was the answer to that call.

One of the challenges facing both therapists and spa management is the therapists’ time away from work to fulfill on-going training for licensure. Another is encouraging self-care and proper body mechanics to keep massage therapists healthy.  The Spa World and Body Wraps course, and the Ariana Institute’s other courses meet licensing requirements for continuing education and can be completed online, allowing the therapist to continue to work while furthering his/her training. Her section on self-care is especially helpful. Ariana also offers on-location training, for hands-on skill development.  

For the massage therapist outside of the classroom, Techniques in the Spa World offers detailed guidelines to expand your skill set with spa-specific techniques. She includes treatment protocols, resources to enhance your study, and links to videos of many of the treatments. The material is both comprehensive and well organized. This manual will prepare you for employment within a spa, or can enhance your knowledge and technique if you are already employed in a spa environment.  If you are in private practice, it allows you to confidently offer spa treatments to your clients.

Techniques in the Spa World, along with the Ariana Institute’s Spa World and Body Wraps course, reflect Ariana’s extensive knowledge and experience, both in the spa environment and in massage and bodywork. These are invaluable tools for spa directors and spa management personnel, especially for those not trained in the service end of spa offerings.  Ariana offers detailed descriptions, step-by-step protocols, benefits and contraindications, and links to her beautiful high definition videos. It gives a comprehensive understanding of the service provider perspective. This manual is a great resource for the spa management library, while the course offers a mindful, organized, and comprehensive journey. Enjoy!

To order your copies of the Ariana Institute’s Techniques in the Spa World Manual visit

For additional information about the Ariana Institute and to register for online CE courses visit   

Ariana Vincent, World Massage Festival Hall of Fame Honoree

July 10, 2015 by Ariana Vincent, CEO of the Ariana Institute

Ariana Vincent, World Massage Festival Hall of Fame Honoree

Ariana Vincent, CEO of the Ariana Institute for Wellness Education, is excited about attending the at the Blue Chip Casino, Hotel & Spa in Michigan City, Indiana.

On Monday evening, July 13, 2015, Ariana will be giving her acceptance speech as a member of the Massage Therapy Hall of Fame. She was included in the Hall of Fame several years ago; however, this is the first opportunity she has had to personally offer an acceptance speech. She gladly accepted Mike Hinkle’s invitation to officially accept her Hall of Fame award. Ariana is humbled to be honored by a community of friends, colleagues and kindred spirits at the World Massage Festival. She would like to thank everyone involved in helping her on her path to becoming a member of the World Massage Festival Hall of Fame, including Mike Hinkle and Cindy Michaels, the founders of the Festival, her family, her wonderful team at the Ariana Institute, her mentors, and her incredible clients and students.

World Massge Festival

The World Massage Festival is an annual event that travels around the country. The mission statement for the Festival is “To honor those who built the bridges for our profession, to educate the general public about massage, to educate therapists about different types of massage and to have fun.” While at the Festival, Ariana will be expanding her horizons by participating in numerous CE classes, networking with colleagues, visiting the exhibition hall to support the vendors, reconnecting with friends near and far, and having fun.

There will be opportunities to take classes and network with over 50 Massage Therapy Hall of Fame members who are returning for this celebration.

Over 200 hours of NCBTMB-approved classes to choose from and your registration fee includes all the classes you can fit in your schedule.

Instructors this year are: Laura Allen, Cindy Ballis, Judi Calvert, Nathalie Cecilia, Sandy Dirks, Jimmy Gialelis, Leena Guptha, Brian Halterman, Anastacia Hodgson, Susan Juczak, Eeris Kallil, Kelli Lene, Vivian Madison-Mahoney, Michael McGillicuddy, Douglas Nelson, David Palmer, Jiovannina Ramos, Jenny Ray, Anita Shannon, Irene Smith, James Waslaski, Enid Whittaker, Linda Wilson, and Beth-ellen Zang.

  • FREE door prize ticket – over $43,000 in door prizes
  • FREE T-shirt
  • FREE backpack
  • FREE beautiful hardcover LomiLomi book
  • FREE commemorative magazine, The Bridge Builders, our Festival program
  • FREE admission to all evening activities and exhibit hall for you AND your guest
  • Drawing for THREE $500 cash giveaways
  • Drawing for FIVE scholarships
  • Drawing for FIVE FREE one-week vacations
  • FREE entry into contest to win a 2018 Kia Rio car in 2018. Your registration sign-in is your entry for 2015!

For information about the10th Anniversary of the World Massage Festival July 12-15, 2015, visit

Ariana with hands on client's back - ZR - IMG_3624

Ariana Vincent, World Massage Festival Hall of Fame Honoree

CEO of the Ariana Institute for Wellness Education

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Ariana Vincent Honored as AFMTE 2015 Continuing Education Provider of the Year

June 29, 2015 by Ariana Vincent, CEO of the Ariana Institute

The Ariana Institute for Wellness Education is pleased to announce that Ariana Vincent is The Alliance for Massage Therapy Education 2015 Continuing Education Provider of the Year, recognizing her excellence in massage and bodywork education.

The Alliance for Massage Therapy Education,, is a non-profit organization established to serve as an independent voice, advocate and resource for the entire education sector – from entry-level massage training programs through post-graduate studies. The Alliance brings schools, teachers, continuing education providers, and allied industry partners together under one roof in improving massage education as well as ongoing efforts to have massage therapy better recognized by and integrated into the health care treatment system.

This AFMTE award honors excellence in massage and bodywork education and serves to foster a culture that supports raising the standards of excellence in massage and bodywork education. The award recipients are chosen from a pool of high caliber professionals based on their experience, teacher training taken, and how well they meet the core competency standards that form the foundations for effective successful teaching.

Ariana Vincent, CEO and founder of The Ariana Institute for Wellness Education, is an NCBTMB Approved Provider of Continuing Education and nationally known Massage Therapy Instructor, who weaves a variety of skills into her continuing education classes. She has been a massage therapy instructor for over 16 years and a licensed massage therapist for over 33 years. Ariana has also been recognized as a 2013 World Massage Festival Massage Therapy Hall of Fame Honoree. She is the author of the eight massage therapy manuals available on Amazon in addition to 33 high-quality online and hands-on continuing education courses offered by the Ariana Institute.

In her appreciation for this award and AFMTE’s mission, Ariana had this to say:

“It is an honor to be recognized by my peers for my work as an educator. Receiving this award is significant in the evolution my teaching career and I am honored to be recognized by my peers in a profession that has already awarded me with so many wonderful experiences from simply being a part of the massage community. Such an award is a fitting compliment to the validation that I have received throughout the years of working with my students and the continual support I receive from the massage community at large. I am grateful for the AFMTE for supporting me with this award, and supporting excellence in the education of the massage therapy community.

As the needs of our community and students continue to change, so the standards of teaching must continue to elevate to meet them in order to keep up with the continually evolving expectations of massage therapy. Students can be willing to learn, but they can only reflect the quality of education that they are given. It is our duty as educators to provide our students with the highest standard of education if we are to see that same standard reflected in our students.”

Please join Ariana Vincent and AFMTE at the AFMTE 2015 Educational Congress in Minneapolis, July 22 – 26, to hear from Ariana as she shares how she demonstrates her commitment to excellence in education.

Positive Influence – PART 3

June 18, 2015 by Ariana Vincent, CEO of the Ariana Institute

_Ariana - Portrait with Hands on Client's Back - ZR - Excellent - IMG_3620Beginning Your Career as a Massage Therapy Instructor

There are myriad ways you can configure your career as an MTI. You can work part-time or full-time, you can use your experiences as an MTI as a stepping-stone to another career, you can focus on being an MTI as a second career, you can blend teaching with your current vibrant massage therapy practice, or you can supplement your retirement income by becoming an MTI. There are opportunities to work as an independent massage therapy instructor, like I do, you can work as an instructor at an established massage therapy school, and/or you can work for a nationwide company that provides massage therapy classes throughout the U.S.

Once you have been approved as an MTI and you have your MTI license and any other licenses and certifications you may need in order to teach, focus on setting goals for each of the massage therapy courses you wish to teach. Then choose the content and format that will make each course work for you and your students. If you choose a career as an independent MTI, you can utilize the information you gain in your MTI course to begin designing the content of your course notebook and structure. Remember to avoid using other people’s copyrighted material without permission and acknowledgment. If you choose to work as a MTI in a massage school environment, the school administrators will typically provide course notebooks and supporting media for the classroom. You should also think about how you will use technology in the classroom. Practice teaching your newly designed massage course to colleagues and friends and ask for feedback. It is not only an excellent idea to practice teaching, it is a NCBTMB requirement, as stated on their website, “Before submitting an application to NCBTMB for approval, you must have taught the course at least one time within the last year to a group of five or more participants. You must provide the participants with an evaluation requesting feedback on the course, instruction and material.” You could even videotape yourself practice teaching so you can study the pros and cons of your teaching style. An additional way to learn to teach would be to partner with another instructor during the beginning of your career or to serve as an assistant in a classroom.

Teach what you truly love and what you are qualified to teach. Think about how good it feels to have a positive influence in the lives of those around you. Create a structure for your classes in an environment that participants will enjoy. Utilize the information and resources presented in your MTI course material to create the ideal classroom environment. Make sure the classroom is well lit, properly ventilated, clean, comfortable, and that there are appropriate restroom facilities. Decide whether or not you are going to provide massage tables. Make sure to have a balanced percentage of hands-on experiential training and cognitive information. My preferred balance is 80% experiential and 20% cognitive.

Once you have developed your course material, if you are an independent MTI,, focus on setting prices, registering participants, and preparing rosters and certificates of attendance. Set up a spreadsheet to track your income and expenses on a daily basis so you can carefully monitor your progress. It is also important to remember that the first three to five years of any business, including massage therapy education, are building years as you lay the foundation for your ongoing success. Keep the appropriate tax records for the IRS. Also maintain  student records, rosters and course evaluations for NCBTMB and your state massage board. Please be sure to comply with all of your state board rules and regulations.

Develop marketing strategies by taking some marketing classes, reading books that offer tips for successful marketing and utilizing the services of mentors and consultants. The Ariana Institute’s MTI course includes information on marketing your courses as an independent MTI; however, not all MTI courses provide this component in their curriculum. Next, determine what marketing techniques work best for your business and budget. Think of ways to develop compelling descriptive titles for your courses to capture the attention of your students. Believe that you can be successful and surround yourself with competent people who support you in achieving your goals and dreams.

We will next explore ways of finding and creating opportunities to advance your career as an MTI.

Opportunities For Massage Instructors

Search engines come in handy for researching opportunities for massage therapy instructors. If you want to work at a massage school, simply search the name of the city where you want to teach and then enter “massage school” and find out the name of the director of the school and contact that person to see if there are any positions available for MTIs. You could also offer to teach one-time continuing education classes in your area of specialty as well as seeing about becoming a part of the part-time or full-time faculty. Create a proposal for the CE classes you want to teach at the schools and submit it to the school administrators along with your resume and cover letter. Go to events and CE classes at the schools where you are interested in teaching so that you become known in their environment.

If you are interested in teaching for a national massage company that hires instructors, you could do some online research for names and contact information and then follow-up to see if they are hiring.  You could take some courses offered by that company and talk to the instructor to see what his or her teaching experiences with that company have been like.

Another approach to utilizing your MTI certification would be to establish yourself as an independent MTI and CE provider. Design and develop your own course curriculum and market your class to the local community. Once you have achieved your desired level of success, consider expanding your market.

You can develop name recognition by offering to teach classes for local massage groups, such as massage Meetups and local AMTA chapters. On a larger scale, you can submit proposals for state and national conventions, for example, AMTA national conventions and The World Massage Festival.

Consider writing a book on the massage technique that you want to teach. This can help you market yourself as an educator. This can be done for every course, or bundle of courses that you offer.

In today’s technological world, another good marketing avenue is to create instructional videos for your courses and (1) publish them on the web, (2) send them to prospective students, (3) place them on your website, (4) include the URLs for these videos in the books that you publish, and (5) include the URLs in your course notebooks.

Resources for Advanced Information

The Ariana Institute’s Massage Therapy Instructor Course

CE Online

ABMP Instructor Resource Programs

AFMTE’s Educational Resources for Massage Therapy Teachers

Teacher Education Resources

AFMTE’s National Teacher Education Standards Project (NTESP)

NTESP Core Competencies

Coursera Instructional Methods in Health Professions Education

Educational Training Solutions

ELAP (Entry Level Analysis Project)

Florida Board of Massage Therapy Education Programs Page

Education and Training Programs

NCBTMB Information for Continuing Education Providers

NCBTMB New York Approved CE Sponsor

Now that we have explored many options on the MTI path, I’ll leave you with a few thoughts and insights. One of the most important things you can do is to impart the knowledge and wisdom that you have gained over the years. Teaching can be a rewarding and enriching process that benefits the teacher, the student and the recipients of massage. Take time to look inside and see what you can do to let your light shine and manifest your dreams into reality. As Nelson Mandela shared so eloquently, What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.


The information above includes excerpts for an article “Positive Influence: Become a Massage Therapy Instructor,” by Ariana Vincent, originally published in the June 2015 issue of MASSAGE Magazine.

See more at:

To learn more about an MTI course and to register for the Ariana Institute’s online MTI course, visit:


Positive Influence – Part 1

June 15, 2015 by Ariana Vincent, CEO of the Ariana Institute



The Paths to Becoming a Massage Therapy Instructor

Serving as a Massage Therapy Instructor and Continuing Education Provider has been a vehicle that has facilitated the opening of my heart and my intellect in unimaginable ways as part of my devotion to a path of service. When you look within yourself and evaluate your life, do you feel that you have the desire to make a meaningful difference in the lives of others? You could actualize this goal by becoming a Massage Therapy Instructor (MTI). Not only would you be living a virtuous life of service, you would concurrently be adding another stream of income to your professional portfolio. If you find this path to be of interest, here are some guidelines that will help facilitate your success.

Remember, as Pericles so aptly stated, “What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” There was a point in my life about sixteen years ago when I knew that I wanted to leave more of a legacy than shifting traces on moving sands. I began focusing on deeper levels of developing myself in ways that are beneficial to the world around me while pursuing a soul-satisfying career.

Now, let’s begin this journey by taking a look at what unfolded as my process of becoming an MTI and how I learned to offer continuing education classes. As I reflect on my experience, it all seemed like a very natural flow for which I am deeply grateful; however, at the beginning of my career as an educator, it was incredibly challenging since there were no schools or classes that I was aware of that were designed specifically for guiding and training MTIs.

My Path to Becoming a Massage Therapy Instructor

My career in massage began 34 years ago when I first opened my massage therapy practice in a medical environment. I was fortunate to study with excellent core curriculum instructors and subsequently with some amazing MTIs and continuing education providers. They inspired on my path to becoming an educator in the massage profession.

The foundation for teaching was laid when I began my academic career at the University of Texas in Austin. In 1979 I was awarded a B.A. and a B.F.A. from UT. Subsequently, I participated in graduate studies in the psychology program at JFK University and in the counseling and guidance program at Texas State University (formerly known as Texas State Teachers’ College). Throughout my university career, I participated in numerous courses that helped me develop linguistic skills and deepen my research literacy, which ultimately made me a better educator. I also observed the various teaching styles of my instructors and learned about effective and ineffective teaching methods as I continued to learn and grow through experiences in academia.

While living in northern Quebec from 1993 to 1995, I developed curriculum and taught English as a Second Language courses in my English language school,   L’Ecole  Ariana de la Langue Anglaise. The majority of my students were adult learners whose native language was French. I taught in St. Ambroise, Chicoutimi, and LaBaie, in Quebec, Canada. Two other ESL teachers in the Saguenay Lac-St-Jean region of Quebec taught me how to develop my course curriculum and how to create interesting learning activities for my students. Their mentoring and guidance was invaluable. I also learned a significant amount about the educational process for adult learners from my phenomenal French teacher, Lily Martel, with whom I studied in LaBaie, Quebec, while I was teaching English as a Second Language. I adapted many of the teaching techniques and exercises that Lily incorporated in our French language class to my English as a Second Language classes. I will be forever grateful for my Canadian mentors for their roles in helping form me as an educator.

In 1999, when I returned to the U.S., I was fortunate enough to study with an excellent massage therapy instructor, Irene Watson, who kindly took me under her wing and provided resources and inspiration as I learned how to create and teach advanced continuing education massage courses. She influenced me greatly in my career as a Massage Therapy Instructor. When we first met, Irene was a skilled business instructor at a massage school in Austin, Texas. When she retired from teaching, she invited me to come to her home and peruse the numerous teaching materials she had accumulated throughout her career. I carefully studied her material and combined that with my own independent research and I developed my first continuing education class – Marketing and Practice Building. Receiving mentoring, doing research, and participating in hundreds of advanced CE courses helped broaden my horizons and deepen my insights into the intricacies of teaching adults in the massage community since, to the best of my knowledge, there were no MTI courses available sixteen years ago when I began teaching.

Later that year, Texas enacted a regulation that every new MTI applicant be required to participate in a 30-hour Teaching Adult Learners’ course in order to become a state-approved MTI, I saw a need in the massage community and I developed and designed The Ariana Institute’s online 30-hour Teaching Adult Learner’s Massage Therapy Instructor Course. The Ariana Institute’s MTI course was originally approved in Texas in 1999 and it is currently approved in the majority of states in the U.S. Once I obtained approval to offer the MTI course in Texas, the next step was to obtain national certification.

In 2002, the MTI course was approved for 30-hours of CE credit by the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB). I chose NCBTMB certification because I have consistently been impressed with the excellent work that NCBTMB does to support members of the massage community in their refinement of the educational process, through social media resources at national and local massage conferences and conventions, and on their beautifully designed website which lists NCBTBM approved massage therapists and NCBTBM approved continuing education providers. It is an organization that exemplifies the importance of focusing on integrity and professionalism of massage therapists on a national level. I am honored to continue being a part of the NCBTMB as a Board Certified massage therapist and an NCBTMB Approved Provider of Continuing Education. I highly recommend alignment with NCBTMB because not only does it serve to enhance your name recognition and marketing opportunities, but you also become part of a larger community of kindred spirits who are focused on professionalism in the massage community.

The Ariana Institute MTI course has been a very popular and well-received course and the testimonials that have been written by my students have all been positive. Here is a testimonial that I was honored to receive from Jonathan Walker, “I have known Ariana for 25 years and have always felt uplifted and appreciated in her company. She has served as both my teacher and my massage therapist and, on occasion, I have been honored to return the favor in kind. In a word, everybody wins when they come to Ariana. Whether it is in her classroom, the treatment room or working through one of her many well-designed online educational courses. Call or email her with a question and she gets right back with you, over and again if necessary, until you get what you need. She treats you right.” Additional testimonials appear on my website for potential students to review and utilize as part of their decision-making process when researching MTI courses and CE courses.

Another facet in the evolution of what seemed to be a very organic flow in my educational journey unfolded as I participated in numerous advanced continuing education courses and attended local and national conferences, including conferences presented by the Alliance for Massage Therapy Education (AFMTE), the American Massage Therapy Association (AMTA), and the Texas Association of Massage Therapists (TAMT). Over the course of my 34 years as a massage therapist, I participated in CE courses and conferences in order to be well informed about the subject matter being presented and also to observe the teaching styles of other instructors. During the 16 years I have been a Texas approved MTI and Continuing Education Provider and the 13 years I have been an NCBTMB approved Continuing Education Provider, I feel that I have been fortunate to grow and evolve as an educator as a result of participating in a multitude of educational experiences.

In my journey to becoming an educator, the winning combination included being a massage therapist for many years, studying in an academic environment, receiving mentoring from experts in the field, researching and observing the educational process, attending advanced CE classes and workshops, and receiving state and national approval as an educator. The culmination of years of dedication to the massage profession that I love has created a matrix that serves as a foundation for the Ariana Institute’s MTI class that exists today.

Now that we’ve followed my rather circuitous path to becoming a Massage Therapy Instructor and developing courses for Licensed Massage Therapists and Massage Therapy Instructors. Join me for my next blog post where we will delve into the general process of becoming a trained and qualified Massage Therapy Instructor.

The information above includes excerpts for an article “Positive Influence: Become a Massage Therapy Instructor,” by Ariana Vincent, originally published in the June 2015 issue of MASSAGE Magazine.

See more at:

To learn more about an MTI course and to register for the Ariana Institute’s online MTI course, visit:

Prenatal Massage

April 03, 2010 by Ariana Vincent, CEO of the Ariana Institute


Ariana Institute offers online and onsite Prenatal Massage continuing education courses for massage therapists. These courses are approved by the National Certification Board as well as the majority of states within the US.  Please visit for registration and details.

Prenatal massage offers a wide range of physiological, emotional and psychological benefits.

Alleviates stress on weight-bearing joints and musculo-fascial structures.

Assists in remedying many of the common discomforts experienced during pregnancy:  muscular discomforts, lower back pain, upper back pain, headaches, leg cramps, sciatica, stiffness, tension and knots, carpal tunnel syndrome, headaches, heartburn and acid reflux, fatigue, varicose veins, nasal congestion, shortness of breath, edema of the lower extremities, neck pain, interscapular pain, sacroiliac and hip joint pain and constipation

Increases blood circulation which provides more oxygen and nutrients to both mother and fetus and stimulates the lymph system, thereby increasing immunity and removal of toxins

Stabilizes hormonal levels and helps relieve depression or anxiety caused by hormonal changes

Soothes and relaxes the nervous system by releasing endorphins into the mother’s body. As a result, the expectant mother feels more relaxed and at-ease and will also sleep more easily and more deeply.

Assists in maintaining good posture and adjusting to a changing alignment caused by the baby’s increasing weight. Massage increases muscle tone and flexibility, enhancing the ability to carry this extra weight while also relieving aches and pains, leg cramps and muscle spasms.

Eases the load on the heart and helps keep the blood pressure in check

Enhances the pliability of skin and underlying tissues

Supports the return of blood to the heart and increases blood flow to the uterus and placenta. With the enormous demands placed on the circulatory system during pregnancy, blood volume may increase up to 60% over pre-pregnancy levels. As pregnancy progresses and the uterus enlarges and presses deep into the pelvic bowl, venous return to the heart is hampered.

Prepares the mother-to-be for an easier delivery with its sedating effect on the           nervous system, promoting relaxation and stress relief.

Offers a natural, safe, drug-free alternative choice for pain relief because taking medications are often limited during a pregnancy for the sake of the unborn child

In addition to the physical benefits, prenatal massage provides expecting women with the emotional support and nurturing touch provided by non-sexual human touch and energy.

For information about online Prenatal Massage classes at Ariana Institute, visit

For information about onsite Prenatal Massage classes at Ariana Institute, visit

Ariana Vincent directs the Ariana Institute in Austin, Texas, which offers continuing professional development for massage therapists. Ariana is a Nationally Certified Massage Therapist and Massage Therapy Instructor who has practiced massage therapy and bodywork for thirty years. Her highest aspiration, personally and professionally, is to facilitate the integration of mind, body and spirit, and to ultimately allow a state of balance to effortlessly and peacefully become an integral part of everyday life.

Successfully Marketing Massage

March 27, 2010 by Ariana Vincent, CEO of the Ariana Institute


Ariana Institute offers online and onsite Practice Building and Marketing continuing education courses for massage therapists. These courses are approved by the National Certification Board as well as the majority of states within the US.  Please visit for registration and details.

Take time to create a clear vision of what you want and need based on your values.

Think about tangible and tasteful ways to cultivate referrals, increase your presence in your client’s lives, and fill your practice, all the while staying true to your values and principles

Examine how attitudes about money, value, socioeconomic class, and the age-old clash between commerce and healing, can affect your ability to truly useful to those you serve.

Appreciate what you have.  Focus on what you’re grateful for in your life.

Networking – Attend networking events and let people know you offer massage

Effective use of e-mail and direct mail – let people know you offer massage sessions

Newsletters – add information about Massage in your newsletters

Gift certificates – offer gift certificates for an introductory discounted massage.

Web sites – feature massage on your web site

Follow up – call, write or e-mail customers who have come in for a massage

Letters of appreciation – send a letter to customers and friends who refer people for massage

Publishing articles – publish an article about massage and share copies of the articles with colleagues and clients

Print advertising – include massage in your print advertising

Referral incentives – offer a free massage for every 3 referrals or offer $10 off of the next session

Brochures – add information about massage in your brochures

Business cards – add information about massage on your business cards

Diversify and prosper – offer a variety of services, including massage combined with Aromatherapy

Keep a file box on your desk with all your ideas in it on separate cards.

Send out birthday cards with a gift certificate offering a discounted offer.

Call customers that you haven’t seen in awhile and let them know what times you have available that week.

Do market research and find out what others in your area are doing and how they are marketing.  Ask them to send you their flyer, card or brochure.

Return all phone calls and e-mails within hours or at least the same day.  Many clients and potential clients have a list of massage therapists and they schedule with whoever is available first.

Focus on your goals and intentions.  Rich people see opportunities, poor people see obstacles.  Rich people see potential; poor people see potential loss.  Rich people focus on rewards; the poor focus on risks.

Ask for regular feedback from your customers.

Call your client the next day after a session to see how he or she feels.

Set up a regular treatment time for repeat clients.

Develop a give away product for your clients after each visit

Give free consultations.

Develop a one line slogan that can be associated with your practice

Give free lunch time seminars where people can find out about your services.

Ask for referrals.  Ask the referring people for information about themselves too so that you can refer to them.

Have a ready made list of contacts for referrals.

Become a great learner.  Attend conferences, workshops and CE classes.

Get set up to take credit cards through your business account.

Set up regular business hours so people know they can count on you.

Keep track of everyone who comes to see you and Keep your mailing list up to date.

Focus on you.  You are the root of your financial success or failure.  If you work on the roots, the “fruits” will take care of themselves.

Develop an information kit for new prospective clients telling them everything they need to know about receiving a service from you such as location, cancellation policies.

Develop detailed educational material.

Research rates and price structures in your area to make sure you are charging fairly.

Enhance your energy.  Everything is energy.  Money is energy.  Big money takes big energy.  So get into shape, eat properly and get enough rest.

Increase your value.  Become an expert in your field and be the best at what you do.  To get paid the best, you must be the best.

Keep up on techniques and methods, always improving yourself and your treatments.

Make copies of interesting, informative articles to distribute to clients and colleagues

Believe you can be successful.  Put your attention on the traits, strengths, and virtues that allow you to believe you can – and deserve to be – successful.

Selectively consider offering a senior citizens’ discount, a students’ discount, a teachers’ discount, a military discount, and a professional discount to colleagues.

Volunteer your time to charities and non-profit organizations.  Give back.

Find other businesses to network with such as health clubs and gyms, beauty salons, florists, and retirement communities.

Find several successful mentors to work with one on one.  Contact

Associate with successful people.  Birds of a feather flock together.  Energy is contagious.

Review your business success plan often and share your review with supportive friends and mentors.

Choose your thoughts wisely.  You can choose to think in ways that will support you in your happiness and success…instead of ways that don’t.

Be mindful.

For information about online Practice Building and Marketing classes at Ariana Institute, visit

For information about onsite Practice Building and Marketing classes at Ariana Institute, visit

Ariana Vincent directs the Ariana Institute in Austin, Texas, which offers continuing professional development for massage therapists. Ariana is a Nationally Certified Massage Therapist and Massage Therapy Instructor who has practiced massage therapy and bodywork for thirty years. Her highest aspiration, personally and professionally, is to facilitate the integration of mind, body and spirit, and to ultimately allow a state of balance to effortlessly and peacefully become an integral part of everyday life.

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