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Tag Archives for: Ethics

The Importance of Ethics in the Massage Profession

April 04, 2016 by Ariana Vincent, CEO of the Ariana Institute

The Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual is part of a series of massage manuals that are designed to help deepen the knowledge of current massage therapists and introduce new massage therapists to the world of massage and bodywork.

The Marketing and Practice Building for Massage Therapists Manual features topics that are also available as NCBTMB approved online CE courses through the Ariana Institute at www.arianainstitute.com/ce-online/, including:

  • Ethics
  • Marketing and Practice Building

Marketing_Practice_BuildingBookCoverPreview This manual is designed to help deepen the understanding of ethics and practice building for current massage therapists and introduce new, upcoming massage therapists to innovative and creative ways to create a successful, thriving massage practice.

Here’s a personal story about ethics featured in the Marketing and Practice Building for Massage Therapists Manual.

THE IMPORTANCE OF ETHICS IN THE MASSAGE PROFESSION

Misconceptions about massage therapists have been reduced due to the increased focus on ethics in the massage profession. This shift is the result of the many efforts from those outside of the massage community and those within it. National and local massage organizations and publications have contributed greatly to the recognition of the massage therapy profession as a viable and valuable form of health care. Codes of ethics have been created and ethics committees have been formed to inform and protect massage therapists and the public regarding the importance of ethics in the massage profession.

The rules and regulations of various state boards and licensing entities exemplify the efforts made to improve the standards of the massage therapy community. Influential politicians and members of law enforcement agencies on the national, state and local level have worked tirelessly to help move prostitution and human trafficking out from under the veil of massage therapy and rightfully expose and eradicate these illegal activities.

Contributions outside of those governing organizations include books and articles, and classes created by numerous massage therapists regarding the importance of ethical behavior in the massage community. Thousands of people nationwide have poured their hearts and souls into efforts to create, sustain, and encourage an ethical massage community and thus enhance the integrity and public perception of the massage profession as health care professionals.

Although large strides have been made, the effort is ongoing. Massage therapists hold a responsibility to practice their profession in ways that are ethical and moral and to encourage their colleagues to do the same. As values between work and self often overlap, I am reminded of the following quote, “A satisfying and balanced life occurs when your values are in sync with the way you lead your life and run your business. Your values are the major conscious and unconscious influences on the decisions you make throughout your life.” – The Ethics of Touch by Cherie Sohnen–Moe and Ben Benjamin.

Our goal is that the Ethics chapter in The Ariana Institute’s Marketing and Practice Building Manual contributes to a deepening of focus regarding the importance of maintaining an ethical perspective in the massage profession.

ABOUT THE AUTHOR – ARIANA VINCENT, LMT, MTI, BCTMB

Ariana Vincent was awarded the 2015 CE Provider of the Year Award by the Alliance for Massage Therapy Education. She is the CEO of the Ariana Institute and a Nationally Certified Massage Therapy Instructor whose classes are accepted throughout the United States. Ariana is also a Massage Therapy Hall of Fame Honoree and author of the Ariana Institute’s therapy manual series available on Amazon.

ADDITIONAL INFORMATION

To read the foreword of the Marketing and Practice Building for Massage Therapists Manual, which contains a chapter on ethics, please visit http://www.arianainstitute.com/the-ariana-institutes-marketing-and-practice-building-for-massage-therapists-manual-and-ce-courses/.  

The Ariana Institute’s video introduction to the Ethics, Marketing and Practice Building Massage CE courses can be accessed on the Ariana Institute’s YouTube Channel at www.youtube.com/user/ArianaInstitute.

To order your copies of the Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual, visit www.amazon.com/author/arianavincent.  

For additional information about the Ariana Institute and to register for online continuing education and MTI courses visit www.arianainstitute.com/ce-online/.

Ariana Vincent, LMT, MTI, NCTMB

Ariana Vincent, LMT, MTI, NCTMB

 

My Marketing and Practice Building Evolution

December 21, 2015 by Ariana Vincent, CEO of the Ariana Institute

The Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual is part of a series of massage manuals that are designed to help deepen the knowledge of current massage therapists and introduce new massage therapists to the world of massage and bodywork.

The Marketing and Practice Building for Massage Therapists Manual features topics that are also available as NCBTMB approved online CE courses through the Ariana Institute at www.arianainstitute.com/ce-online/, including:

  • Marketing and Practice Building
  • Ethics

Marketing_Practice_BuildingBookCoverPreview This manual incorporates strategies, personal stories, and suggestions to help deepen the understanding of marketing and practice building for current massage therapists and introduce new, upcoming massage therapists to innovative and creative ways to create a successful, thriving massage practice.

Here’s a personal story about marketing and practice building featured in the Marketing and Practice Building for Massage Therapists Manual.

MY MARKETING AND PRACTICE BUILDING EVOLUTION

When I first became a massage therapist in the early 80s, it didn’t seem to occur to legislative bodies to have licensing for massage therapists, therefore, we had few formal massage schools and only rarely were marketing classes offered to help guide us on our way. The internet was not available to the public outside of academic environments, so we had limited connection with other massage therapists and no way of reaching potential clients electronically through social media or e–mail. Our marketing was primarily limited to word of mouth, referrals, posters on bulletin boards, snail mail, networking, and print ads. My, how times have changed!

In 1983, as various states throughout the United States started mandating licensing, and massage schools started opening on a broader scale, I built on the initial core curriculum training I had in Austin by participating in additional massage technique training with the Texas Massage Institute. Utilizing the knowledge I gained in these classes, I marketed myself within the framework of the medical environment where I worked. I also marketed my private practice by networking, attending conferences, and building goodwill in the community. Additionally, I created business cards and flyers to distribute during these opportunities. I continued participating in advanced continuing education courses in order to deepen my knowledge base and increase my skill set.

In 1999, as the state licensing requirements further increased, I attended an additional massage therapy training program where I studied with the most incredible marketing teacher, Irene Watson. She and I connected deeply and stayed friends after I graduated from the program. A few years later when she decided to retire from teaching and retool her career in another direction, she gave me boxes of files filled with her teaching materials. I had been teaching massage for approximately two years and being gifted with this treasure trove of instructional material was a turning point in deepening and enriching the courses that I offered. I felt encouraged to begin an in–depth exploration of teaching additional modalities. Her affirmation of my teaching abilities was inspiring on many levels.

I supplemented my own marketing, teaching, and practice building research with the materials given to me by Irene. I read books, listened to tapes and CDs, watched videos, and attended marketing workshops and classes. This information, coupled with my own years of experience in the massage therapy profession, helped me evolve as an educator.

The next step in my journey as a massage therapy instructor was to extend the use of my knowledge by developing curriculum and teaching courses specifically related to marketing and practice building. The first marketing class that I taught was for the Texas Association of Massage Therapists in Austin. I researched the material carefully, utilized information from my marketing teacher as a point of departure for my own ideas, and thought about what did and didn’t work for me as I marketed my practice. From there, I created a comprehensive course notebook. It was a golden moment for me – my first class! The information was well received and I felt very connected to the students. Many of us stay in touch throughout the years. We have referred clients back and forth, and have supported one another in our marketing efforts. Some of the people who attended my initial class have taken subsequent classes from me over the last 16 years, and several have become educators in the massage community. I could see that participation in this class encouraged my students to use their time and energy wisely and market in ways that best suited their personalities and lifestyles.

Like my time teaching at the Texas Association of Massage gathering, being a part of organizations has been a beneficial experience. I feel very supported through my involvement with The World Massage Festival, the National Certification Board for Therapeutic Massage and Bodywork, the Alliance for Massage Therapy Educators, the Associated Bodywork and Massage Professionals, and the American Massage Therapy Association. Participating in these organizations has opened many doors for me locally and nationally that would have otherwise remained closed. As name recognition for the Ariana Institute for Wellness Education increases through these networks, more students are drawn to participate in our online and hands–on continuing education classes.

As I reflect on my marketing and practice building journey, I can see that it is important to use the internet as an accessible tool to the public, participate in organizational activities, and take marketing and practice building classes to keep abreast of new and relevant ideas in the marketing community. Even though I have been in the massage profession for many years, these are concepts that I continue to practice and promote as times continue to change. Teaching marketing and practice building has had a profound influence on my life; best stated by Pericles, “What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” That Pericles quote reflects the importance of being mindful of how our lives can affect those around us in a positive and uplifting manner as we build our practices ethically and with integrity.

ABOUT THE AUTHOR – ARIANA VINCENT, LMT, MTI, BCTMB

Ariana Vincent was awarded the 2015 CE Provider of the Year Award by the Alliance for Massage Therapy Education. She is CEO of the Ariana Institute and a Nationally Certified Massage Therapy Instructor whose classes are accepted throughout the United States. Ariana is also a Massage Therapy Hall of Fame Honoree and author of the Ariana Institute’s therapy manual series available on Amazon.

ADDITIONAL INFORMATION

To read the foreword of the Marketing and Practice Building for Massage Therapists Manual, visit http://www.arianainstitute.com/blog/the-ariana-institutes-marketing-and-practice-building-for-massage-therapists-manual-and-ce-courses/.  

The Ariana Institute’s video introduction to Marketing and Practice Building Massage CE courses can be accessed on the Ariana Institute’s YouTube Channel at www.youtube.com/user/ArianaInstitute.

To order your copies of the Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual, visit www.amazon.com/author/arianavincent.  

For additional information about the Ariana Institute and to register for online continuing education and MTI courses visit www.arianainstitute.com/ce-online/.

Ariana Vincent, LMT, MTI, NCTMB

 

The Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual and CE Courses

September 24, 2015 by Ariana Vincent, CEO of the Ariana Institute

The Ariana Institute for Wellness Education offers an outstanding resource for those interested in further developing their massage therapy practices, featuring topics that include Marketing, Practice Building, and Ethics for massage therapists.

The Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual is part of a series of massage manuals that are designed to help deepen the knowledge and understanding of current massage therapists and introduce new, upcoming massage therapists to the world of massage and bodywork. To order your copies of the Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual visit www.amazon.com/author/arianavincent.

This manual incorporates comprehensive resources to encourage a thorough understanding of professionalism, marketing, and business strategies for the massage therapist.

The Ariana Institute’s therapy manual series has been over 16 years in the making and is a monumental achievement for the Ariana Institute.  The Marketing and Practice Building for Massage Therapists Manual is a perfect source of insight and inspiration for massage therapists and those seeking deepen their understanding in order to build and sustain a career in massage therapy and bodywork!

Marketing_Practice_BuildingBookCoverPreview

Here is the foreword to the Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual by Shelli Davis-Redford, LMT, MTI.

The business of massage can be a challenging and unchartered path for many a massage therapist. Many of us became a therapist out of a desire to help people and change our client’s lives. In the near 20 years that I have been practicing as a licensed massage therapist, massage therapy instructor, and CE provider; I have discovered that most therapists spend their entire career helping others and failing their own selves. With limited business training and huge excitement of the journey ahead, most new therapists embark on a path they never believed they would end up failing at. I have spent many years mentoring therapists through my work with the schools I taught at, my own thriving practice, and through the organizations I have been a part of; including AMTA, ABMP, and TAMT. Not once did I meet a therapist that said they never wanted to make it as a therapist. Not once did I hear a therapist say, “I plan to quit and give up in a year or two.”  Sadly though, this has become the norm.

I was so excited to see Ariana’s Marketing and Practice Building Manual. As an educator of business and marketing classes for massage therapists, it was a significant honor for me to be able to review this incredible resource designed to reach out to our industry and enable not only new students, but also more seasoned therapists and guide them successfully on their desires for a professional foundation for achievement. With more than 30 years’ experience in the massage industry, Ariana has crafted one of her finest resources yet. This manual provides an individual with the necessary guidelines to build and sustain a thriving practice based on healthy professional boundaries and a strong ethical approach.   

Learn to visualize your future by setting your dreams to goals and making your goals a reality with this step-by-step manual for success. Focus on core concepts; including knowing how to not just work your business as a therapist, but also as a business manager, networking engineer, marketing guru, and social media savvy socialite.  Master “Call Me” ads and draw your clients back to you. Rediscover your “24-Karat Gold Mine” and gain a strong working knowledge of the rules, laws and regulations that govern us as an industry.  

Utilizing this guide will strengthen and diversify your business as well as your income potential. You will learn how to assess where you are and make your plans for where you desire to be. Ariana provides detailed key components to enhance your business strategies and additionally provides foundational elements to create, establish and continue to grow your business upon.  

Feeling lost in the industry? Lost your way, but just not ready to give in and give up? Today is the first day of the rest of your incredibly amazing new future, your guided path along an enlightened journey to professional victory. Use this manual as your new hope and Ariana as your guide.

The Ariana Institute’s video introduction to the Ethics, Marketing and Practice Building CE courses can be accessed below or on the Ariana Institute’s YouTube Channel at www.youtube.com/user/ArianaInstitute.

To order your copies of the Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual visit www.amazon.com/author/arianavincent.

For additional information about the Ariana Institute and to register for online continuing education courses visit www.arianainstitute.com/ce-online/.
Ariana

Ethics for Massage Therapists

February 28, 2010 by Ariana Vincent, CEO of the Ariana Institute

PERSPECTIVES ON ETHICS

Ariana Institute offers online and onsite Ethics continuing education courses for massage therapists. These courses are approved by the National Certification Board as well as the majority of states within the US.  Please visit www.arianainstitute.com for registration and details.

SOCRATES

Socrates (469 BC – 399 BC) was one of the first Greek philosophers to encourage both scholars and the common citizen to turn their attention from the outside world to the condition of man. In this view, knowledge, having a bearing on human life was placed highest, all other knowledge being secondary. Self-knowledge was considered necessary for success and inherently an essential good. A self-aware person will act completely within their capabilities to their pinnacle, while an ignorant person will flounder and encounter difficulty. To Socrates, a person must become aware of every fact (and its context) relevant to his existence, if he wishes to attain self-knowledge. He posited that people will naturally do what is good, if they know what is right. Evil or bad actions, are the result of ignorance. If a criminal were truly aware of the mental and spiritual consequences of his actions, he would neither commit nor even consider committing those actions. Any person who knows what is truly right will automatically do it, according to Socrates. While he correlated knowledge with virtue, he similarly equated virtue with happiness. According to Socrates, the truly wise person will know what is right, do what is good, and therefore be happy.

ARISTOTLE

Aristotle (384 BC – 322 BC) posited an ethical system that may be termed “self-realizationism.” In Aristotle’s view, when a person acts in accordance with his nature and realizes his full potential, he will do good and be content. At birth, a baby is not a person, but a potential person. In order to become a “real” person, the child’s inherent potential must be realized. Unhappiness and frustration are caused by the unrealized potential of a person, leading to failed goals and a poor life. Aristotle said, “Nature does nothing in vain.” Therefore, it is imperative for persons to act in accordance with their nature and develop their latent talents, in order to be content and complete. Happiness was held to be the ultimate goal. All other things, such as civic life or wealth, are merely means to the end. According to Aristotle, self-realization, the awareness of one’s nature and the development of one’s talents, is the surest path to happiness.

Aristotle asserted that man had three natures: vegetable (physical), animal (emotional) and rational (mental). Physical nature can be assuaged through exercise and care, emotional nature through indulgence of instinct and urges, and mental through human reason and developed potential. Rational development was considered the most important, as essential to philosophical self-awareness and as uniquely human. Moderation was encouraged, with the extremes seen as degraded and immoral. For example, courage is the moderate virtue between the extremes of cowardice and recklessness. Man should not simply live, but live well with conduct governed by moderate virtue. This is regarded as difficult, as virtue denotes doing the right thing, to the right person, at the right time, to the proper extent, in the correct fashion, for the right reason.

THE DALAI LAMA

 

In contemporary times, the 14th Dalai Lama, Tenzin Gyatso, shares this perspective on ethics: “Consider the following. We humans are social beings. We come into the world as the result of others’ actions. We survive here in dependence on others. Whether we like it or not, there is hardly a moment of our lives when we do not benefit from others’ activities. For this reason it is hardly surprising that most of our happiness arises in the context of our relationships with others. Nor is it so remarkable that our greatest joy should come when we are motivated by concern for others. But that is not all.

We find that not only do altruistic actions bring about happiness but they also lessen our experience of suffering. Here I am not suggesting that the individual whose actions are motivated by the wish to bring others’ happiness necessarily meets with less misfortune than the one who does not. Sickness, old age, mishaps of one sort or another are the same for us all. But the sufferings which undermine our internal peace — anxiety, doubt, disappointment — these things are definitely less. In our concern for others, we worry less about ourselves. When we worry less about ourselves an experience of our own suffering is less intense.

What does this tell us? Firstly, because our every action has a universal dimension, a potential impact on others’ happiness, ethics are necessary as a means to ensure that we do not harm others. Secondly, it tells us that genuine happiness consists in those spiritual qualities of love, compassion, patience, tolerance and forgiveness. For it is these which provide both for our happiness and others’ happiness.”

For information about online ethics classes at Ariana Institute, visit www.arianainstitute.com/ce-online/.

For information about onsite ethics classes at Ariana Institute, visit www.arianainstitute.com/conted10.htm.

Ariana Vincent directs the Ariana Institute in Austin, Texas, which offers continuing professional development for massage therapists. Ariana is a Nationally Certified Massage Therapist and Massage Therapy Instructor who has practiced massage therapy and bodywork for thirty years. Her highest aspiration, personally and professionally, is to facilitate the integration of mind, body and spirit, and to ultimately allow a state of balance to effortlessly and peacefully become an integral part of everyday life.

Ariana Institute’s Welcoming Blog

January 23, 2010 by Ariana Vincent, CEO of the Ariana Institute

Welcome to Ariana Vincent’s Blog for Ariana Institute!

Ariana Vincent directs the Ariana Institute in Austin, Texas, which offers continuing professional development for massage therapists. Ariana is a Nationally Certified Massage Therapist and Massage Therapy Instructor who has practiced massage therapy and bodywork for thirty years. Her highest aspiration, personally and professionally, is to facilitate the integration of mind, body and spirit, and to ultimately allow a state of balance to effortlessly and peacefully become an integral part of everyday life.

In future blogs, you might expect to receive information regarding the topics listed below as well as additional topics related to massage therapy, health, stress-reduction, wellness and complimentary alternative medicine.

Ariana is a Nationally Certified Massage Therapist and Continuing Education Provider (National Certification Board for Therapeutic Massage and Bodywork). She is an approved continuing education provider in Alabama, Arizona, California, Connecticut, Delaware, Florida, Georgia, Illinois, Iowa, Maryland, Missouri, Nevada, New Hampshire, New Jersey, North Carolina, North Dakota, Oregon, South Carolina, South Dakota, Tennessee, Texas, Virginia, Washington, West Virginia and many other states. Ariana has been a Massage Therapy Instructor and a Continuing Education Provider for eleven years. She has been a licensed massage therapist for thirty years. As a Certified Massage Therapy Instructor and Continuing Education Provider, Ariana offers a wide variety of seminars and workshops.

Continuing education classes for Licensed Massage Therapists include:

  • Deep Tissue Therapy
  • Facial Massage and Scalp Massage
  • Aromatherapy
  • Back, Neck & Shoulder Massage
  • Practice Building in a Therapeutic Setting
  • Spa Techniques and Body Wraps
  • Self Care and Body Mechanics for Massage Therapists
  • Basic Principles of Pain Management
  • Chair Massage
  • Couples Massage
  • Ethics (including NCBTMB ethics)
  • Headache and Allergy Relief
  • Hot and Cold Stone Therapy
  • Lymphatic Massage for the Face and Neck
  • Meditation As a Therapeutic Tool
  • Mindfulness – Enhance Your Skills in a Therapeutic Setting
  • Neck, Hand and Foot Massage
  • Soothing Trauma – The Mind–Body Connection
  • Prenatal Massage
  • Reiki Levels One, Two, and Three
  • Stretching and Breathing – Body–Mind Integration
  • Reflexology

Continuing education classes for Texas Licensed Professional Counselors include:

  • Practice Building in a Therapeutic Setting
  • Basic Principles of Pain Management
  • Meditation As a Therapeutic Tool
  • Mindfulness – Enhance Your Skills in a Therapeutic Setting
  • Stretching and Breathing – Body–Mind Integration
  • Soothing Trauma – The Mind–Body Connection
  • Reiki Levels One, Two, and Three

Ariana excels at a wide variety of therapeutic massage modalities including Deep Tissue Massage, Swedish Massage, Reflexology, Reiki, Prenatal Massage, Facial Massage, and CranioSacral Therapy.

She has professional affiliations with The American Massage Therapy Association; The National Certification Board for Therapeutic Massage and Bodywork; The Texas Department of State Health Services, Massage Therapy Division; The Texas Association of Massage Therapists; and the Associated Bodywork and Massage Professionals.

Her credentials include Nationally Certified Massage Therapy Instructor and Continuing Education Provider (National Certification Board for Therapeutic Massage and Bodywork); Texas Certified Massage Therapy Instructor and Continuing Education Provider (Texas Department of State Health Services, Massage Therapy Division); Licensed Massage Therapist in Texas (Texas Department of State Health Services, Massage Therapy Division); Nationally Certified Massage Therapist (National Certification Board for Therapeutic Massage and Bodywork); and Alabama, Arizona, California, Connecticut, Delaware, Florida, Georgia, Illinois, Iowa, Maryland, Missouri, Nevada, New Hampshire, New Jersey, North Carolina, North Dakota, Oregon, South Carolina, South Dakota, Tennessee, Texas, Virginia, Washington, West Virginia approved Continuing Education Provider.

Texas DSHS Licensed Massage Therapist Number: MT023951

Texas DSHS Continuing Education Provider Number: CE 0024

Texas DSHS Massage Therapy Instructor Number: MI 01024

Florida State Board of Massage Therapy Instructor No: 85-1808492

National Certification Board Approved Provider Number: 443427-00

National Certification Board Practitioner Number: 302861-00

You are invited to schedule continuing education classes and massage therapy appointments with Ariana Vincent, LMT, MTI, NCTMB, Nationally Certified Massage Therapist and Instructor.

Please visit www.arianainstitute.com for additional information and registration for classes.

Ariana Vincent, LMT, MTI, NCTMB