Inspiring massage education and wellness for the body, mind, and spirit

Category Archives for: Practice Building

Exploring the Path of a Massage Therapy Instructor

December 20, 2016 by Ariana Vincent, CEO of the Ariana Institute

 

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Choosing Your Path

There are myriad ways you can configure your career as an MTI. You can work part-time or full-time, you can use your experiences as an MTI as a stepping-stone to another career, you can focus on being an MTI as a second career, you can blend teaching with your current vibrant massage therapy practice, or you can supplement your retirement income by becoming an MTI. There are opportunities to work as an independent massage therapy instructor, like I do, you can work as an instructor at an established massage therapy school, and/or you can work for a nationwide company that provides massage therapy classes throughout the U.S.

Once you have been approved as an MTI and you have your MTI license and any other licenses and certifications you may need in order to teach, focus on setting goals for each of the massage therapy courses you wish to teach. Then choose the content and format that will make each course work for you and your students. If you choose a career as an independent MTI, you can utilize the information you gain in your MTI course to begin designing the content of your course notebook and structure. Remember to avoid using other people’s copyrighted material without permission and acknowledgment. If you choose to work as a MTI in a massage school environment, the school administrators will typically provide course notebooks and supporting media for the classroom. You should also think about how you will use technology in the classroom. Practice teaching your newly designed massage course to colleagues and friends and ask for feedback. It is not only an excellent idea to practice teaching, it is a NCBTMB requirement, as stated on their website, “Before submitting an application to NCBTMB for approval, you must have taught the course at least one time within the last year to a group of five or more participants. You must provide the participants with an evaluation requesting feedback on the course, instruction and material.” You could even videotape yourself practice teaching so you can study the pros and cons of your teaching style. An additional way to learn to teach would be to partner with another instructor during the beginning of your career or to serve as an assistant in a classroom.

Teach what you truly love and what you are qualified to teach. Think about how good it feels to have a positive influence in the lives of those around you. Create a structure for your classes in an environment that participants will enjoy. Utilize the information and resources presented in your MTI course material to create the ideal classroom environment. Make sure the classroom is well lit, properly ventilated, clean, comfortable, and that there are appropriate restroom facilities. Decide whether or not you are going to provide massage tables. Make sure to have a balanced percentage of hands-on experiential training and cognitive information. My preferred balance is 80% experiential and 20% cognitive.

Once you have developed your course material, if you are an independent MTI,, focus on setting prices, registering participants, and preparing rosters and certificates of attendance. Set up a spreadsheet to track your income and expenses on a daily basis so you can carefully monitor your progress. It is also important to remember that the first three to five years of any business, including massage therapy education, are building years as you lay the foundation for your ongoing success. Keep the appropriate tax records for the IRS. Also maintain  student records, rosters and course evaluations for NCBTMB and your state massage board. Please be sure to comply with all of your state board rules and regulations.

Develop marketing strategies by taking some marketing classes, reading books that offer tips for successful marketing and utilizing the services of mentors and consultants. The Ariana Institute’s MTI course includes information on marketing your courses as an independent MTI; however, not all MTI courses provide this component in their curriculum. Next, determine what marketing techniques work best for your business and budget. Think of ways to develop compelling descriptive titles for your courses to capture the attention of your students. Believe that you can be successful and surround yourself with competent people who support you in achieving your goals and dreams.

We will next explore ways of finding and creating opportunities to advance your career as an MTI.

Opportunities For Massage Instructors

Search engines come in handy for researching opportunities for massage therapy instructors. If you want to work at a massage school, simply search the name of the city where you want to teach and then enter “massage school” and find out the name of the director of the school and contact that person to see if there are any positions available for MTIs. You could also offer to teach one-time continuing education classes in your area of specialty as well as seeing about becoming a part of the part-time or full-time faculty. Create a proposal for the CE classes you want to teach at the schools and submit it to the school administrators along with your resume and cover letter. Go to events and CE classes at the schools where you are interested in teaching so that you become known in their environment.

If you are interested in teaching for a national massage company that hires instructors, you could do some online research for names and contact information and then follow-up to see if they are hiring.  You could take some courses offered by that company and talk to the instructor to see what his or her teaching experiences with that company have been like.

Another approach to utilizing your MTI certification would be to establish yourself as an independent MTI and CE provider. Design and develop your own course curriculum and market your class to the local community. Once you have achieved your desired level of success, consider expanding your market.

You can develop name recognition by offering to teach classes for local massage groups, such as massage Meetups and local AMTA chapters. On a larger scale, you can submit proposals for state and national conventions, for example, AMTA national conventions and The World Massage Festival.

Consider writing a book on the massage technique that you want to teach. This can help you market yourself as an educator. This can be done for every course, or bundle of courses that you offer.

In today’s technological world, another good marketing avenue is to create instructional videos for your courses and (1) publish them on the web, (2) send them to prospective students, (3) place them on your website, (4) include the URLs for these videos in the books that you publish, and (5) include the URLs in your course notebooks.

Resources for Advanced Information

The Ariana Institute’s Massage Therapy Instructor Course

http://www.arianainstitute.com/ce-online/#mti

ABMP Instructor Resource Programs

http://www.abmp.com/instructors/ http://www.abmp.com/instructors/instructor_development.php

AFMTE’s Educational Resources for Massage Therapy Teachers

http://www.afmte.org/teacher-education-resources/

AFMTE’s National Teacher Education Standards Project (NTESP)

http://www.afmte.org/education/tesp-core-competencies/

Coursera Instructional Methods in Health Professions Education

https://www.coursera.org/course/instructmethodshpe

Educational Training Solutions

http://www.educationtrainingsolutions.com/about-us/

ELAP (Entry Level Analysis Project)

http://www.elapmassage.org/

Florida Board of Massage Therapy Education Programs Page

http://floridasmassagetherapy.gov/education-and-training-programs/

NCBTMB Information for Continuing Education Providers

http://www.ncbtmb.org/continuing-education-providers/continuing-education-providers#general

NCBTMB New York Approved CE Sponsor

http://www.ncbtmb.org/continuing-education-providers/ncbtmb-approved-new-york-ce-sponsor

Now that we have explored many options on the MTI path, I’ll leave you with a few thoughts and insights. One of the most important things you can do is to impart the knowledge and wisdom that you have gained over the years. Teaching can be a rewarding and enriching process that benefits the teacher, the student and the recipients of massage. Take time to look inside and see what you can do to let your light shine and manifest your dreams into reality. As Nelson Mandela shared so eloquently, What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance of the life we lead.

The information above includes excerpts for an article “Positive Influence: Become a Massage Therapy Instructor,” by Ariana Vincent, originally published in the June 2015 issue of MASSAGE Magazine.

Visit the Ariana Instiute’s website to learn about opportunities and courses for future Massage Therapy Instructors at http://www.arianainstitute.com/ce-online/#mti!

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The Importance of Ethics in the Massage Profession

April 04, 2016 by Ariana Vincent, CEO of the Ariana Institute

The Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual is part of a series of massage manuals that are designed to help deepen the knowledge of current massage therapists and introduce new massage therapists to the world of massage and bodywork.

The Marketing and Practice Building for Massage Therapists Manual features topics that are also available as NCBTMB approved online CE courses through the Ariana Institute at www.arianainstitute.com/ce-online/, including:

  • Ethics
  • Marketing and Practice Building

Marketing_Practice_BuildingBookCoverPreview This manual is designed to help deepen the understanding of ethics and practice building for current massage therapists and introduce new, upcoming massage therapists to innovative and creative ways to create a successful, thriving massage practice.

Here’s a personal story about ethics featured in the Marketing and Practice Building for Massage Therapists Manual.

THE IMPORTANCE OF ETHICS IN THE MASSAGE PROFESSION

Misconceptions about massage therapists have been reduced due to the increased focus on ethics in the massage profession. This shift is the result of the many efforts from those outside of the massage community and those within it. National and local massage organizations and publications have contributed greatly to the recognition of the massage therapy profession as a viable and valuable form of health care. Codes of ethics have been created and ethics committees have been formed to inform and protect massage therapists and the public regarding the importance of ethics in the massage profession.

The rules and regulations of various state boards and licensing entities exemplify the efforts made to improve the standards of the massage therapy community. Influential politicians and members of law enforcement agencies on the national, state and local level have worked tirelessly to help move prostitution and human trafficking out from under the veil of massage therapy and rightfully expose and eradicate these illegal activities.

Contributions outside of those governing organizations include books and articles, and classes created by numerous massage therapists regarding the importance of ethical behavior in the massage community. Thousands of people nationwide have poured their hearts and souls into efforts to create, sustain, and encourage an ethical massage community and thus enhance the integrity and public perception of the massage profession as health care professionals.

Although large strides have been made, the effort is ongoing. Massage therapists hold a responsibility to practice their profession in ways that are ethical and moral and to encourage their colleagues to do the same. As values between work and self often overlap, I am reminded of the following quote, “A satisfying and balanced life occurs when your values are in sync with the way you lead your life and run your business. Your values are the major conscious and unconscious influences on the decisions you make throughout your life.” – The Ethics of Touch by Cherie Sohnen–Moe and Ben Benjamin.

Our goal is that the Ethics chapter in The Ariana Institute’s Marketing and Practice Building Manual contributes to a deepening of focus regarding the importance of maintaining an ethical perspective in the massage profession.

ABOUT THE AUTHOR – ARIANA VINCENT, LMT, MTI, BCTMB

Ariana Vincent was awarded the 2015 CE Provider of the Year Award by the Alliance for Massage Therapy Education. She is the CEO of the Ariana Institute and a Nationally Certified Massage Therapy Instructor whose classes are accepted throughout the United States. Ariana is also a Massage Therapy Hall of Fame Honoree and author of the Ariana Institute’s therapy manual series available on Amazon.

ADDITIONAL INFORMATION

To read the foreword of the Marketing and Practice Building for Massage Therapists Manual, which contains a chapter on ethics, please visit http://www.arianainstitute.com/the-ariana-institutes-marketing-and-practice-building-for-massage-therapists-manual-and-ce-courses/.  

The Ariana Institute’s video introduction to the Ethics, Marketing and Practice Building Massage CE courses can be accessed on the Ariana Institute’s YouTube Channel at www.youtube.com/user/ArianaInstitute.

To order your copies of the Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual, visit www.amazon.com/author/arianavincent.  

For additional information about the Ariana Institute and to register for online continuing education and MTI courses visit www.arianainstitute.com/ce-online/.

Ariana Vincent, LMT, MTI, NCTMB

Ariana Vincent, LMT, MTI, NCTMB

 

My Marketing and Practice Building Evolution

December 21, 2015 by Ariana Vincent, CEO of the Ariana Institute

The Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual is part of a series of massage manuals that are designed to help deepen the knowledge of current massage therapists and introduce new massage therapists to the world of massage and bodywork.

The Marketing and Practice Building for Massage Therapists Manual features topics that are also available as NCBTMB approved online CE courses through the Ariana Institute at www.arianainstitute.com/ce-online/, including:

  • Marketing and Practice Building
  • Ethics

Marketing_Practice_BuildingBookCoverPreview This manual incorporates strategies, personal stories, and suggestions to help deepen the understanding of marketing and practice building for current massage therapists and introduce new, upcoming massage therapists to innovative and creative ways to create a successful, thriving massage practice.

Here’s a personal story about marketing and practice building featured in the Marketing and Practice Building for Massage Therapists Manual.

MY MARKETING AND PRACTICE BUILDING EVOLUTION

When I first became a massage therapist in the early 80s, it didn’t seem to occur to legislative bodies to have licensing for massage therapists, therefore, we had few formal massage schools and only rarely were marketing classes offered to help guide us on our way. The internet was not available to the public outside of academic environments, so we had limited connection with other massage therapists and no way of reaching potential clients electronically through social media or e–mail. Our marketing was primarily limited to word of mouth, referrals, posters on bulletin boards, snail mail, networking, and print ads. My, how times have changed!

In 1983, as various states throughout the United States started mandating licensing, and massage schools started opening on a broader scale, I built on the initial core curriculum training I had in Austin by participating in additional massage technique training with the Texas Massage Institute. Utilizing the knowledge I gained in these classes, I marketed myself within the framework of the medical environment where I worked. I also marketed my private practice by networking, attending conferences, and building goodwill in the community. Additionally, I created business cards and flyers to distribute during these opportunities. I continued participating in advanced continuing education courses in order to deepen my knowledge base and increase my skill set.

In 1999, as the state licensing requirements further increased, I attended an additional massage therapy training program where I studied with the most incredible marketing teacher, Irene Watson. She and I connected deeply and stayed friends after I graduated from the program. A few years later when she decided to retire from teaching and retool her career in another direction, she gave me boxes of files filled with her teaching materials. I had been teaching massage for approximately two years and being gifted with this treasure trove of instructional material was a turning point in deepening and enriching the courses that I offered. I felt encouraged to begin an in–depth exploration of teaching additional modalities. Her affirmation of my teaching abilities was inspiring on many levels.

I supplemented my own marketing, teaching, and practice building research with the materials given to me by Irene. I read books, listened to tapes and CDs, watched videos, and attended marketing workshops and classes. This information, coupled with my own years of experience in the massage therapy profession, helped me evolve as an educator.

The next step in my journey as a massage therapy instructor was to extend the use of my knowledge by developing curriculum and teaching courses specifically related to marketing and practice building. The first marketing class that I taught was for the Texas Association of Massage Therapists in Austin. I researched the material carefully, utilized information from my marketing teacher as a point of departure for my own ideas, and thought about what did and didn’t work for me as I marketed my practice. From there, I created a comprehensive course notebook. It was a golden moment for me – my first class! The information was well received and I felt very connected to the students. Many of us stay in touch throughout the years. We have referred clients back and forth, and have supported one another in our marketing efforts. Some of the people who attended my initial class have taken subsequent classes from me over the last 16 years, and several have become educators in the massage community. I could see that participation in this class encouraged my students to use their time and energy wisely and market in ways that best suited their personalities and lifestyles.

Like my time teaching at the Texas Association of Massage gathering, being a part of organizations has been a beneficial experience. I feel very supported through my involvement with The World Massage Festival, the National Certification Board for Therapeutic Massage and Bodywork, the Alliance for Massage Therapy Educators, the Associated Bodywork and Massage Professionals, and the American Massage Therapy Association. Participating in these organizations has opened many doors for me locally and nationally that would have otherwise remained closed. As name recognition for the Ariana Institute for Wellness Education increases through these networks, more students are drawn to participate in our online and hands–on continuing education classes.

As I reflect on my marketing and practice building journey, I can see that it is important to use the internet as an accessible tool to the public, participate in organizational activities, and take marketing and practice building classes to keep abreast of new and relevant ideas in the marketing community. Even though I have been in the massage profession for many years, these are concepts that I continue to practice and promote as times continue to change. Teaching marketing and practice building has had a profound influence on my life; best stated by Pericles, “What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” That Pericles quote reflects the importance of being mindful of how our lives can affect those around us in a positive and uplifting manner as we build our practices ethically and with integrity.

ABOUT THE AUTHOR – ARIANA VINCENT, LMT, MTI, BCTMB

Ariana Vincent was awarded the 2015 CE Provider of the Year Award by the Alliance for Massage Therapy Education. She is CEO of the Ariana Institute and a Nationally Certified Massage Therapy Instructor whose classes are accepted throughout the United States. Ariana is also a Massage Therapy Hall of Fame Honoree and author of the Ariana Institute’s therapy manual series available on Amazon.

ADDITIONAL INFORMATION

To read the foreword of the Marketing and Practice Building for Massage Therapists Manual, visit http://www.arianainstitute.com/blog/the-ariana-institutes-marketing-and-practice-building-for-massage-therapists-manual-and-ce-courses/.  

The Ariana Institute’s video introduction to Marketing and Practice Building Massage CE courses can be accessed on the Ariana Institute’s YouTube Channel at www.youtube.com/user/ArianaInstitute.

To order your copies of the Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual, visit www.amazon.com/author/arianavincent.  

For additional information about the Ariana Institute and to register for online continuing education and MTI courses visit www.arianainstitute.com/ce-online/.

Ariana Vincent, LMT, MTI, NCTMB

 

The Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual and CE Courses

September 24, 2015 by Ariana Vincent, CEO of the Ariana Institute

The Ariana Institute for Wellness Education offers an outstanding resource for those interested in further developing their massage therapy practices, featuring topics that include Marketing, Practice Building, and Ethics for massage therapists.

The Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual is part of a series of massage manuals that are designed to help deepen the knowledge and understanding of current massage therapists and introduce new, upcoming massage therapists to the world of massage and bodywork. To order your copies of the Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual visit www.amazon.com/author/arianavincent.

This manual incorporates comprehensive resources to encourage a thorough understanding of professionalism, marketing, and business strategies for the massage therapist.

The Ariana Institute’s therapy manual series has been over 16 years in the making and is a monumental achievement for the Ariana Institute.  The Marketing and Practice Building for Massage Therapists Manual is a perfect source of insight and inspiration for massage therapists and those seeking deepen their understanding in order to build and sustain a career in massage therapy and bodywork!

Marketing_Practice_BuildingBookCoverPreview

Here is the foreword to the Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual by Shelli Davis-Redford, LMT, MTI.

The business of massage can be a challenging and unchartered path for many a massage therapist. Many of us became a therapist out of a desire to help people and change our client’s lives. In the near 20 years that I have been practicing as a licensed massage therapist, massage therapy instructor, and CE provider; I have discovered that most therapists spend their entire career helping others and failing their own selves. With limited business training and huge excitement of the journey ahead, most new therapists embark on a path they never believed they would end up failing at. I have spent many years mentoring therapists through my work with the schools I taught at, my own thriving practice, and through the organizations I have been a part of; including AMTA, ABMP, and TAMT. Not once did I meet a therapist that said they never wanted to make it as a therapist. Not once did I hear a therapist say, “I plan to quit and give up in a year or two.”  Sadly though, this has become the norm.

I was so excited to see Ariana’s Marketing and Practice Building Manual. As an educator of business and marketing classes for massage therapists, it was a significant honor for me to be able to review this incredible resource designed to reach out to our industry and enable not only new students, but also more seasoned therapists and guide them successfully on their desires for a professional foundation for achievement. With more than 30 years’ experience in the massage industry, Ariana has crafted one of her finest resources yet. This manual provides an individual with the necessary guidelines to build and sustain a thriving practice based on healthy professional boundaries and a strong ethical approach.   

Learn to visualize your future by setting your dreams to goals and making your goals a reality with this step-by-step manual for success. Focus on core concepts; including knowing how to not just work your business as a therapist, but also as a business manager, networking engineer, marketing guru, and social media savvy socialite.  Master “Call Me” ads and draw your clients back to you. Rediscover your “24-Karat Gold Mine” and gain a strong working knowledge of the rules, laws and regulations that govern us as an industry.  

Utilizing this guide will strengthen and diversify your business as well as your income potential. You will learn how to assess where you are and make your plans for where you desire to be. Ariana provides detailed key components to enhance your business strategies and additionally provides foundational elements to create, establish and continue to grow your business upon.  

Feeling lost in the industry? Lost your way, but just not ready to give in and give up? Today is the first day of the rest of your incredibly amazing new future, your guided path along an enlightened journey to professional victory. Use this manual as your new hope and Ariana as your guide.

The Ariana Institute’s video introduction to the Ethics, Marketing and Practice Building CE courses can be accessed below or on the Ariana Institute’s YouTube Channel at www.youtube.com/user/ArianaInstitute.

To order your copies of the Ariana Institute’s Marketing and Practice Building for Massage Therapists Manual visit www.amazon.com/author/arianavincent.

For additional information about the Ariana Institute and to register for online continuing education courses visit www.arianainstitute.com/ce-online/.
Ariana

Golden Opportunities For Massage Therapy Instructors

May 05, 2014 by Ariana Vincent, CEO of the Ariana Institute

What opportunities lie ahead for massage therapy instructors? The first step to answering this question is to go within and determine the type of environment that best suits your personality patterns, conforms with your personal and professional goals, and that you would find the most soul-satisfying.

Many Massage Therapy Instructors aspire to offer their CE courses in one of three ways: (1) independently, (2) by working for a national company that offers CE courses, and/or (3) by offering CE courses in a formal massage school environment.

Google and Bing both come in handy for researching opportunities for massage therapy instructors.

If you are interested in teaching for a national organization that hires instructors, you could do some online research for names and contact information. Two names that come to mind right away are the LMT Success Group and Cross Country Education. Contact the national organizations that may be hiring massage therapy instructors by presenting your cover letter, your resume, a list of three references, and a copy of your certificate of completion from an NCBTMB approved Massage Therapy Instructor’s course.

Regarding teaching at massage schools and community colleges, Google or Bing your local massage schools and community colleges, and then contact them and offer to teach one-time continuing education classes in your areas of specialization. Also communicate with them about becoming a part of the part-time or full-time teaching faculty. Go to events and CE classes at the schools and community colleges so that you become known in their environment. Once the director of the school or community college program responds positively, create a proposal for each of the CE classes you wish to teach, and submit the proposals along with your cover letter, references, resume, and certification of completion from an NCBTMB approved Massage Therapy Instructor’s course.

A third way of creating a successful career as a massage therapy educator is to establish yourself as an independent massage therapy instructor and continuing education provider, like I have done in creating the Ariana Institute. Design and develop your own course curriculum and market your courses locally and nationally. One way to learn how to design and develop curriculum is to participate in a Massage Therapy Instructor’s course and also review the requirements set for in the NCBTMB requirements for course curriculum approval.

While you are building name recognition as a massage therapy instructor, you can develop name recognition by presenting and marketing your own continuing education classes, as well as offering CE classes for local massage groups, like AMTA chapter meetings, and offering to go to massage schools and speak to classes on particular topics, like practice building and marketing, for example. Once you have developed name recognition, submit proposals for AMTA state conferences, AMTA national conferences, for the Alliance for Massage Therapy Educators conferences, and for The World Massage Festival.

In order to help market yourself as an educator, write a book or a comprehensive course manual on the massage techniques that you wish to teach and develop a series of videos related to your specific specializations. Creating instructional videos regarding each of your courses can help build name recognition and magnify sales of CE courses. You can consider creating both short introductory videos and long technique videos. Publish your introductory videos on the web, send them to prospective students, and place them on your website. Include your longer technique videos with your course material.

Being a massage therapy instructor and continuing education provider can be a rewarding experience on many levels. In addition to diversifying your income in the massage profession, you can have a positive influence in the lives of many massage therapists while helping them to maximize their full potential and become their best. As Pericles said in ancient Rome, “What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.”

– Ariana Vincent, LMT, MTI, NCTMB, is a Nationally Certified Continuing Education Provider and a Nationally Certified Massage Therapist. She is also an approved Continuing Education Provider throughout the United States. As a Certified Massage Therapy Instructor and Continuing Education Provider, Ariana offers a wide variety of continuing education classes, seminars and workshops to provide relevant, substantive information regarding massage therapy. Register for her Massage Therapy Instructor’s course at http://www.arianainstitute.com/ce-online/#mti.

Successfully Marketing Massage

March 27, 2010 by Ariana Vincent, CEO of the Ariana Institute

SUCCESSFULLY MARKETING MASSAGE: PRACTICE BUILDING TIPS

Ariana Institute offers online and onsite Practice Building and Marketing continuing education courses for massage therapists. These courses are approved by the National Certification Board as well as the majority of states within the US.  Please visit http://www.arianainstitute.com/ce-online/ for registration and details.

Take time to create a clear vision of what you want and need based on your values.

Think about tangible and tasteful ways to cultivate referrals, increase your presence in your client’s lives, and fill your practice, all the while staying true to your values and principles

Examine how attitudes about money, value, socioeconomic class, and the age-old clash between commerce and healing, can affect your ability to truly useful to those you serve.

Appreciate what you have.  Focus on what you’re grateful for in your life.

Networking – Attend networking events and let people know you offer massage

Effective use of e-mail and direct mail – let people know you offer massage sessions

Newsletters – add information about Massage in your newsletters

Gift certificates – offer gift certificates for an introductory discounted massage.

Web sites – feature massage on your web site

Follow up – call, write or e-mail customers who have come in for a massage

Letters of appreciation – send a letter to customers and friends who refer people for massage

Publishing articles – publish an article about massage and share copies of the articles with colleagues and clients

Print advertising – include massage in your print advertising

Referral incentives – offer a free massage for every 3 referrals or offer $10 off of the next session

Brochures – add information about massage in your brochures

Business cards – add information about massage on your business cards

Diversify and prosper – offer a variety of services, including massage combined with Aromatherapy

Keep a file box on your desk with all your ideas in it on separate cards.

Send out birthday cards with a gift certificate offering a discounted offer.

Call customers that you haven’t seen in awhile and let them know what times you have available that week.

Do market research and find out what others in your area are doing and how they are marketing.  Ask them to send you their flyer, card or brochure.

Return all phone calls and e-mails within hours or at least the same day.  Many clients and potential clients have a list of massage therapists and they schedule with whoever is available first.

Focus on your goals and intentions.  Rich people see opportunities, poor people see obstacles.  Rich people see potential; poor people see potential loss.  Rich people focus on rewards; the poor focus on risks.

Ask for regular feedback from your customers.

Call your client the next day after a session to see how he or she feels.

Set up a regular treatment time for repeat clients.

Develop a give away product for your clients after each visit

Give free consultations.

Develop a one line slogan that can be associated with your practice

Give free lunch time seminars where people can find out about your services.

Ask for referrals.  Ask the referring people for information about themselves too so that you can refer to them.

Have a ready made list of contacts for referrals.

Become a great learner.  Attend conferences, workshops and CE classes.

Get set up to take credit cards through your business account.

Set up regular business hours so people know they can count on you.

Keep track of everyone who comes to see you and Keep your mailing list up to date.

Focus on you.  You are the root of your financial success or failure.  If you work on the roots, the “fruits” will take care of themselves.

Develop an information kit for new prospective clients telling them everything they need to know about receiving a service from you such as location, cancellation policies.

Develop detailed educational material.

Research rates and price structures in your area to make sure you are charging fairly.

Enhance your energy.  Everything is energy.  Money is energy.  Big money takes big energy.  So get into shape, eat properly and get enough rest.

Increase your value.  Become an expert in your field and be the best at what you do.  To get paid the best, you must be the best.

Keep up on techniques and methods, always improving yourself and your treatments.

Make copies of interesting, informative articles to distribute to clients and colleagues

Believe you can be successful.  Put your attention on the traits, strengths, and virtues that allow you to believe you can – and deserve to be – successful.

Selectively consider offering a senior citizens’ discount, a students’ discount, a teachers’ discount, a military discount, and a professional discount to colleagues.

Volunteer your time to charities and non-profit organizations.  Give back.

Find other businesses to network with such as health clubs and gyms, beauty salons, florists, and retirement communities.

Find several successful mentors to work with one on one.  Contact www.micromentor.com

Associate with successful people.  Birds of a feather flock together.  Energy is contagious.

Review your business success plan often and share your review with supportive friends and mentors.

Choose your thoughts wisely.  You can choose to think in ways that will support you in your happiness and success…instead of ways that don’t.

Be mindful.

For information about online Practice Building and Marketing classes at Ariana Institute, visit http://www.arianainstitute.com/ce-online/.

For information about onsite Practice Building and Marketing classes at Ariana Institute, visit http://www.arianainstitute.com/ce-online/#practicebuilding.

Ariana Vincent directs the Ariana Institute in Austin, Texas, which offers continuing professional development for massage therapists. Ariana is a Nationally Certified Massage Therapist and Massage Therapy Instructor who has practiced massage therapy and bodywork for thirty years. Her highest aspiration, personally and professionally, is to facilitate the integration of mind, body and spirit, and to ultimately allow a state of balance to effortlessly and peacefully become an integral part of everyday life.

Practice Building for Massage Therapists

February 20, 2010 by Ariana Vincent, CEO of the Ariana Institute

Create A Clear Vision Of What You Want

Practice Building For Massage Therapists

Ariana Vincent, LMT, MTI, NCTMB

Your vision will become clear only when you look into your heart.

Who looks outside, dreams. Who looks inside, awakens.

(Carl Jung)

Ariana Institute offer online and onsite Practice Building and Marketing Courses for Massage Therapists.

Visit www.arianainstitute.com/ce-online/ (online courses) and www.arianainstitute.com/conted10.htm (onsite courses) for registration and information.

The majority of practitioners would rate practice building somewhere between getting a root canal without anesthetic and driving on a busy six lane highway downtown in rush hour.

It is perceived as something they dread, or at best, just tolerate, or they place practice building in the same crass, unbecoming, and distasteful category as used car salesmanship, late night TV infomercials, and multilevel marketing.

Most practitioners would prefer practicing their art instead of putting energy into getting and keeping clients.

But even the most skillful practitioners don’t automatically have as many clients as they’d like. Potential clients don’t automatically know about you, just because you do good work.

Give yourself a moment to go inside.  Think about tangible and tasteful ways to cultivate referrals, increase your presence in your client’s lives, and fill your practice, all the while staying true to your values and principles

Examine how attitudes about money, value, socioeconomic class, and the age-old clash between commerce and healing, can affect your ability to truly useful to those you serve.

Take a few minutes to close your eyes and quiet your mind. Now, picture in your mind what your ideal dream business would look like. Consider that time and money are not an issue when doing this.

Think with a beginner’s mind about your massage therapy practice, your training, your background, your uniqueness in the massage community.

Focus on your intentions in terms of growing your massage therapy practice while remaining in alignment with your values, passions, and purpose.

Once this internal process is complete, take a moment to record your insights about your ideal business. Review them and then share them with supportive friends and mentors. Think about ways that you can implement plans to move toward achieving your goals. Track your efforts and determine where you get the most return on the investment of your time, energy and money. Remember to be patient with the outcome and honor the process. You never know how the seeds you plant today may blossom in the future.

I can give you a six word formula for success:

Think things through – then follow through.

(Eddie Rickenbacker)

Ariana Vincent directs the Ariana Institute in Austin, Texas, which offers continuing professional development for massage therapists. Ariana is a Nationally Certified Massage Therapist and Massage Therapy Instructor who has practiced massage therapy and bodywork for thirty years. Her highest aspiration, personally and professionally, is to facilitate the integration of mind, body and spirit, and to ultimately allow a state of balance to effortlessly and peacefully become an integral part of everyday life.

Ariana Institute’s Welcoming Blog

January 23, 2010 by Ariana Vincent, CEO of the Ariana Institute

Welcome to Ariana Vincent’s Blog for Ariana Institute!

Ariana Vincent directs the Ariana Institute in Austin, Texas, which offers continuing professional development for massage therapists. Ariana is a Nationally Certified Massage Therapist and Massage Therapy Instructor who has practiced massage therapy and bodywork for thirty years. Her highest aspiration, personally and professionally, is to facilitate the integration of mind, body and spirit, and to ultimately allow a state of balance to effortlessly and peacefully become an integral part of everyday life.

In future blogs, you might expect to receive information regarding the topics listed below as well as additional topics related to massage therapy, health, stress-reduction, wellness and complimentary alternative medicine.

Ariana is a Nationally Certified Massage Therapist and Continuing Education Provider (National Certification Board for Therapeutic Massage and Bodywork). She is an approved continuing education provider in Alabama, Arizona, California, Connecticut, Delaware, Florida, Georgia, Illinois, Iowa, Maryland, Missouri, Nevada, New Hampshire, New Jersey, North Carolina, North Dakota, Oregon, South Carolina, South Dakota, Tennessee, Texas, Virginia, Washington, West Virginia and many other states. Ariana has been a Massage Therapy Instructor and a Continuing Education Provider for eleven years. She has been a licensed massage therapist for thirty years. As a Certified Massage Therapy Instructor and Continuing Education Provider, Ariana offers a wide variety of seminars and workshops.

Continuing education classes for Licensed Massage Therapists include:

  • Deep Tissue Therapy
  • Facial Massage and Scalp Massage
  • Aromatherapy
  • Back, Neck & Shoulder Massage
  • Practice Building in a Therapeutic Setting
  • Spa Techniques and Body Wraps
  • Self Care and Body Mechanics for Massage Therapists
  • Basic Principles of Pain Management
  • Chair Massage
  • Couples Massage
  • Ethics (including NCBTMB ethics)
  • Headache and Allergy Relief
  • Hot and Cold Stone Therapy
  • Lymphatic Massage for the Face and Neck
  • Meditation As a Therapeutic Tool
  • Mindfulness – Enhance Your Skills in a Therapeutic Setting
  • Neck, Hand and Foot Massage
  • Soothing Trauma – The Mind–Body Connection
  • Prenatal Massage
  • Reiki Levels One, Two, and Three
  • Stretching and Breathing – Body–Mind Integration
  • Reflexology

Continuing education classes for Texas Licensed Professional Counselors include:

  • Practice Building in a Therapeutic Setting
  • Basic Principles of Pain Management
  • Meditation As a Therapeutic Tool
  • Mindfulness – Enhance Your Skills in a Therapeutic Setting
  • Stretching and Breathing – Body–Mind Integration
  • Soothing Trauma – The Mind–Body Connection
  • Reiki Levels One, Two, and Three

Ariana excels at a wide variety of therapeutic massage modalities including Deep Tissue Massage, Swedish Massage, Reflexology, Reiki, Prenatal Massage, Facial Massage, and CranioSacral Therapy.

She has professional affiliations with The American Massage Therapy Association; The National Certification Board for Therapeutic Massage and Bodywork; The Texas Department of State Health Services, Massage Therapy Division; The Texas Association of Massage Therapists; and the Associated Bodywork and Massage Professionals.

Her credentials include Nationally Certified Massage Therapy Instructor and Continuing Education Provider (National Certification Board for Therapeutic Massage and Bodywork); Texas Certified Massage Therapy Instructor and Continuing Education Provider (Texas Department of State Health Services, Massage Therapy Division); Licensed Massage Therapist in Texas (Texas Department of State Health Services, Massage Therapy Division); Nationally Certified Massage Therapist (National Certification Board for Therapeutic Massage and Bodywork); and Alabama, Arizona, California, Connecticut, Delaware, Florida, Georgia, Illinois, Iowa, Maryland, Missouri, Nevada, New Hampshire, New Jersey, North Carolina, North Dakota, Oregon, South Carolina, South Dakota, Tennessee, Texas, Virginia, Washington, West Virginia approved Continuing Education Provider.

Texas DSHS Licensed Massage Therapist Number: MT023951

Texas DSHS Continuing Education Provider Number: CE 0024

Texas DSHS Massage Therapy Instructor Number: MI 01024

Florida State Board of Massage Therapy Instructor No: 85-1808492

National Certification Board Approved Provider Number: 443427-00

National Certification Board Practitioner Number: 302861-00

You are invited to schedule continuing education classes and massage therapy appointments with Ariana Vincent, LMT, MTI, NCTMB, Nationally Certified Massage Therapist and Instructor.

Please visit www.arianainstitute.com for additional information and registration for classes.

Ariana Vincent, LMT, MTI, NCTMB